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Missing The Mark: Obama And Trump's Use Of Similar Communication Strategies, Chamberlain Harris

Political Science

This paper examines the traditional notion that President Obama and President Trump were polar opposites. It seeks to answer the questions of how are similar or different the Trump and Obama campaign communication strategies are and how these strategies have changed from campaigning to governing mode. The paper seeks to answer these questions by looking at six key communication strategies. These six communication strategies and explanations are known as the social media strategy, branding, engaging with the public, autonomy over the messaging, focus on personality, and rhetoric. This paper looked at the relationship between these strategies by first analyzing the …