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Design And Implementation Of A Web-Based Lead Management System Using Oracle And Coldfusion Technologies, James Darschewski

Regis University Student Publications (comprehensive collection)

In business a key to being successful is being able to identify who your customers are and evaluating their needs. Most businesses are not only comprised of a single customer; therefore, there is a need to retain customer information and to track the customer from initial contact to the point of sale. While there are numerous off the shelf products that can store customer data, often times they do not easily allow for modifications and many of these products would require some sort of wide area network (WAN), which could incur extensive costs, in order for highly distributed sales people …