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Identifying Opportunities For Improved Adoption Of New Grazing Innovations, Geoff Kuehne, Rick Llewellyn, Pannell Pannell, Perry Dolling, Roger Wilkinson, Mike Ewing
Identifying Opportunities For Improved Adoption Of New Grazing Innovations, Geoff Kuehne, Rick Llewellyn, Pannell Pannell, Perry Dolling, Roger Wilkinson, Mike Ewing
IGC Proceedings (1997-2023)
Those aiming for high levels of adoption of grazing-related innovation are often frustrated at low and slow uptake by farmers. This paper describes a new tool, ADOPT (Adoption and Diffusion Outcome Prediction Tool), that can be used to evaluate the potential adoptability of grazing innovations (Kuehne et al. 2012). ADOPT aims to: (1) predict an innovation’s likely peak level of adoption and likely time for reaching that peak; (2) encourage users to consider factors affecting adoption during project design; and (3) engage R, D & E managers and practitioners by making adoptability knowledge and considerations more transparent and understandable.