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Physical Sciences and Mathematics

University of Wollongong

Selected Works

2009

Location Based Services

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The Current State Of Commercial Location-Based Service Offerings In Australia, Roba Abbas, K. Michael, M.G. Michael, Anas Aloudat Jun 2009

The Current State Of Commercial Location-Based Service Offerings In Australia, Roba Abbas, K. Michael, M.G. Michael, Anas Aloudat

Associate Professor Katina Michael

Location-based services (LBS) provide geographic data for a variety of purposes, and through numerous devices such as mobile phones, GPS navigation systems, palm pilots and increasingly desktop computers. Presently, there is scant information relating to the current state of the LBS market, specifically location-based service applications in Australia. This study makes use of usability context analyses to examine Australia’s three leading telecommunications operators- Telstra, Optus and Vodafone- with a view to providing an overview of the types of services and solutions presently offered and targeted at the consumer, business and emergency segments. There are two units of analysis (i) the …