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A Technical Guide To Designing And Implementing Effective Web Surveys, Gregory Baatard
A Technical Guide To Designing And Implementing Effective Web Surveys, Gregory Baatard
Research outputs 2012
: The Internet is becoming an increasingly prominent medium for the administration of surveys. Although individual findings vary, the major‐ ity of the literature agrees that the appropriateness and response rates of web surveys is expected to rise in the future as we enter a generation of “digital natives” and mail‐based communication becomes increasingly an‐ tiquated. Just about every aspect and tenet of traditional survey metho‐ dology has received attention in academic literature, positioning it as one of the most mature data collection techniques and a mainstay in all areas of research. While much of this accumulated knowledge is applicable …
A Technical Guide To Effective And Accessible Web Surveys, Gregory Baatard
A Technical Guide To Effective And Accessible Web Surveys, Gregory Baatard
Research outputs 2012
The Internet is becoming an increasingly prominent medium for the administration of surveys. Although individual findings vary, the majority of the literature agrees that the appropriateness and response rates of web surveys is expected to rise in the future as we enter a generation of "digital natives" and mail-based communication becomes increasingly antiquated. Just about every aspect and tenet of traditional survey methodology has received attention in academic literature, positioning it as one of the most mature data collection techniques and a mainstay in all areas of research. While much of this accumulated knowledge is applicable and relevant to web …