Digital Commons Network^™

Applied Technology Group Project Documentation For Nls-Project, Cauê Duarte, Felipe Mantovani, Olga Kiseleva, Taras Boreyko

ICT

Loyalty systems are commonly used to build and improve relationships between business and customers. Throughout history they evolved and became almost essential for small businesses such as coffee shops or small local stores. In this paper we will analyze existing loyalty systems that are presented in the world and Irish market, how they are used in the coffee shop industry and how new technologies can change and shape this industry. We examined multiple coffee shops brands present in Ireland and their rewards systems. We compared their loyalty systems using alternative methodologies and theoretical lenses in order to find new ways …