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Organizational Communication

University of Montana

Voluntary association

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Cruising To Be A Board Gamer: Understanding Socialization Relating To Board Gaming And The Dice Tower, Benjamin Wassink Jan 2018

Cruising To Be A Board Gamer: Understanding Socialization Relating To Board Gaming And The Dice Tower, Benjamin Wassink

Graduate Student Theses, Dissertations, & Professional Papers

The Dice Tower consists of 30 professional board gamers and has the largest online following with 60,000 podcast listeners and over 140,000 YouTube subscribers (Dice Tower, 2017a). This study uses Kramer’s Multilevel Communication Model of Voluntary Socialization (MCMVS) to understand how the Dice Tower gains followers and socializes others to become board gamers. This study applies MCMVS to a population with more ambiguous membership boundaries than volunteer organizations, specifically socialization to board game leisure. Through interviews of 18 participants and participant observation during a board gaming cruise hosted by the Dice Tower this study examines the role of the Dice …