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Medicine and Health Sciences

Makara Journal of Health Research

2019

Behavior

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Factors Influencing Consumers’ Choices Of Oral Hygiene Products: A Cross-Sectional Study, Faiza Awais, Hazik Bin Shahzad, Kiran Naheed, Ayyaz Ali Khan Dec 2019

Factors Influencing Consumers’ Choices Of Oral Hygiene Products: A Cross-Sectional Study, Faiza Awais, Hazik Bin Shahzad, Kiran Naheed, Ayyaz Ali Khan

Makara Journal of Health Research

Background: Environment, peer-groups, and salespersons influence consumers’ purchasing decisions regarding oral hygiene products. Other influences include various cultural, social, demographic, and socioeconomic factors. This study was designed to determine factors motivating and influencing consumers while choosing oral hygiene aids. Methods: 410 patients (age, 10–70 years), who visited the outpatient department of Sheikh Zayed Medical Complex, Lahore, Pakistan, were subjected to a close-ended questionnaire survey. Factors investigated included cost, packaging, media advertisement, perceptions, and previous experiences. Results: The cost of oral-hygiene products (82%) were the biggest influence. Advertisements influenced 55% of consumers in their purchase decisions regarding oral …


Social Class Inequalities In Tooth-Brushing Time: The Role Of Material, Behavioral, Psychosocial, And Workplace Environmental Factors Among The South Korean Population, Herry Novrinda, Dong-Hun Han, Peter Andreas Apr 2019

Social Class Inequalities In Tooth-Brushing Time: The Role Of Material, Behavioral, Psychosocial, And Workplace Environmental Factors Among The South Korean Population, Herry Novrinda, Dong-Hun Han, Peter Andreas

Makara Journal of Health Research

Background: Inequality in health should be prevented. The aims of this study were to assess inequalities prevalent in tooth-brushing after lunch (TAL) and in tooth-brushing before sleep (TBS) among Koreans using the NMSC indicator and to assess the role of material, health behavioral, psychosocial, and workplace environmental (WPE) determinants in associating the indicator with tooth brushing activities. Methods: The data were from the 4th KNHANES with 6,710 workers and entrepreneurs from 19 to 54 year old, who were grouped into 12 social class positions. TAL and TBS were the outcomes. Data analysis was performed using a logistic …