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Factors Influencing Consumers’ Choices Of Oral Hygiene Products: A Cross-Sectional Study, Faiza Awais, Hazik Bin Shahzad, Kiran Naheed, Ayyaz Ali Khan
Factors Influencing Consumers’ Choices Of Oral Hygiene Products: A Cross-Sectional Study, Faiza Awais, Hazik Bin Shahzad, Kiran Naheed, Ayyaz Ali Khan
Makara Journal of Health Research
Background: Environment, peer-groups, and salespersons influence consumers’ purchasing decisions regarding oral hygiene products. Other influences include various cultural, social, demographic, and socioeconomic factors. This study was designed to determine factors motivating and influencing consumers while choosing oral hygiene aids. Methods: 410 patients (age, 10–70 years), who visited the outpatient department of Sheikh Zayed Medical Complex, Lahore, Pakistan, were subjected to a close-ended questionnaire survey. Factors investigated included cost, packaging, media advertisement, perceptions, and previous experiences. Results: The cost of oral-hygiene products (82%) were the biggest influence. Advertisements influenced 55% of consumers in their purchase decisions regarding oral …
Feeding And Oral Hygiene Habits Of Preschool Children In Pakistan And Their Caregivers' Attitudes, Faiza Awais, Kiran Naheed, Hazik B. Shahzad, Ayyaz A. Khan
Feeding And Oral Hygiene Habits Of Preschool Children In Pakistan And Their Caregivers' Attitudes, Faiza Awais, Kiran Naheed, Hazik B. Shahzad, Ayyaz A. Khan
Makara Journal of Health Research
Background: Early childhood caries remains a problem in both developed and developing countries. Several maternal determinants are involved in early caries development. This study aimed to identify feeding and oral hygiene practices associated with childhood caries in Lahore, Pakistan. Methods: A questionnaire-based survey was conducted in paediatric outpatient department of Sheikh Zaid Hospital, from January to March 2016. A total of 435 children aged 12–15 months were enrolled in the study. Results: Children who were fed milk with added sugar, were 30% more likely to have decayed teeth than those fed without sugar. Children who received on …