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Articles 1 - 30 of 41
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Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Sandra Jones
This exploratory study highlights the lack of public awareness of the role of the Advertising Standards Board (ASB) in the process of handling complaints about unacceptable advertising in Australia. Results show that only a small proportion of Australian adults know that the ASB are the appropriate complaints handling body. This lack of awareness is evident even among those who have made a complaint about advertising (generally to a less appropriate body). This highlights the need for an education campaign to inform the general public how to make a complaint about inappropriate advertising, and who to make a complaint to. Empowering …
Sun Protecting And Sun Exposing Behaviors: Testing Their Relationship Simultaneously With Indicators Of Ultraviolet Exposure Among Adolescents, Melinda Williams, Peter Caputi, Sandra C. Jones, Don Iverson
Sun Protecting And Sun Exposing Behaviors: Testing Their Relationship Simultaneously With Indicators Of Ultraviolet Exposure Among Adolescents, Melinda Williams, Peter Caputi, Sandra C. Jones, Don Iverson
Sandra Jones
The aim of this study was to build on existing understanding of adolescent sun-related behavior by combining sun protecting and sun exposing behaviors and testing their relationship simultaneously with indicators of ultraviolet (UV) exposure. Data were collected for 692 adolescents aged between 12 and 18 years. General linear modeling was undertaken to test the relationship of sun-related behaviors with indicators of UV exposure. Overall, the combined sun protection and sun exposing behaviors accounted for 13.8% of the variance in the number of sunburns, 28.1% of the variance in current tan and 57.5% of the variance in desired tan, respectively. Results …
Use Of Day Centers For Respite By Help-Seeking Caregivers Of Individuals With Dementia, Lyn Phillipson, Sandra C. Jones
Use Of Day Centers For Respite By Help-Seeking Caregivers Of Individuals With Dementia, Lyn Phillipson, Sandra C. Jones
Sandra Jones
Addressing the under utilisation of respite services in caregivers of people with dementia is an important task to improve social support amongst this vulnerable group. This paper utilises theory to conceptualise the behavioural, normative and control beliefs that caregivers of people with dementia associate with the use of out of home day centers for respite. Interviews and focus groups with 36 caregivers were undertaken to explore the beliefs of both users and non-users of services. Whilst service users held positive beliefs, non - users perceived negative outcomes for the care recipient with dementia, or faced barriers associated with their behavioural …
'As Long As You Have Some Of That, It Cancels It Out': How Advertisers Use Guilt To Sell Us Quick-Fixes For Our Unhealthy Behaviour, Lance Barrie, Sandra C. Jones
'As Long As You Have Some Of That, It Cancels It Out': How Advertisers Use Guilt To Sell Us Quick-Fixes For Our Unhealthy Behaviour, Lance Barrie, Sandra C. Jones
Sandra Jones
In a society with numerous guidelines for „healthy living‟, people make conscious decisions to substitute or trade certain health behaviours with others. The current study investigates young adults‟ perceptions of messages in advertising which imply that use or consumption of a product may have health benefits or may even provide a „solution‟ or trade-off for a consumer who has made (or would like to make) a suboptimal health behaviour choice. Using focus groups and a survey, we found that these types of decisions are common, and that people spontaneously recall editorial and advertising messages that convey such messages. Responding to …
Australian Adolescents' Compliance With Sun Protection Behaviours During Summer: The Importance Of The School Context, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald Iverson
Australian Adolescents' Compliance With Sun Protection Behaviours During Summer: The Importance Of The School Context, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald Iverson
Sandra Jones
Adolescents exhibit significantly lower sun protection behaviours than adults in Australia. While many studies have assessed the sun protection behaviours of adolescents during summer, few studies have explored the differences in sun protection behaviours of adolescents across key contexts relevant to adolescents during summer—notably school time, weekends and school holidays. Greater understanding of differences in behaviours across these contexts provides more detailed explanations of the nature of adolescent ultraviolet exposure and thereby facilitates improved targeting of interventions for this segment whose behaviour is considered hard to change. In this study, we explore the differences in self-reported, habitual, sun protection behaviours …
Why Caregivers Of People With Dementia Don't Utilise Out-Of-Home Respite Services, L Phillipson, S C. Jones, C Magee
Why Caregivers Of People With Dementia Don't Utilise Out-Of-Home Respite Services, L Phillipson, S C. Jones, C Magee
Sandra Jones
Carers of people with dementia consistently report an unmet need for respite. Despite this, the overall proportion of carers who utilise available day centre, in-home and residential respite programs tends to be low and, even then, use is often delayed and only at very low intensities. In order to support carers in appropriate and supportive use of respite services, program planners and service providers need a good understanding of the factors influencing use and non-use of respite services. With this in mind, a community based survey of 152 help-seeking caregivers of people with dementia (NSW, Australia) was undertaken to establish …
Evaluating The Impact Of The Narrow Cast Marketing Of 'Snake Condoms' To Indigenous Youth, Parri Gregory, Lyn J. Phillipson, Lance Barrie, Sandra C. Jones, Anna Validas
Evaluating The Impact Of The Narrow Cast Marketing Of 'Snake Condoms' To Indigenous Youth, Parri Gregory, Lyn J. Phillipson, Lance Barrie, Sandra C. Jones, Anna Validas
Sandra Jones
Originating in the Aboriginal community of Mildura, Victoria, the Snake Condom was first launched through collaboration between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) and the Mildura Aboriginal Health Service. This paper presents results of a recent evaluation of the narrowcast component of this campaign. Overall, this evaluation reveals positive results regarding the effectiveness of the narrowcast component of the initiative and highlights the value of the inclusion of narrowcast promotion as part of a well developed social marketing campaign to address sensitive topics targeted at sub-groups of particular interest within the population.
Confirming The Existence And Size Of Behavioural Segments In The Adolescent Sun Protection Project: Results Of A Nsw Schools Survey, Lance R. Barrie, Sandra C. Jones, Melissa Lynch, Kay Coppa
Confirming The Existence And Size Of Behavioural Segments In The Adolescent Sun Protection Project: Results Of A Nsw Schools Survey, Lance R. Barrie, Sandra C. Jones, Melissa Lynch, Kay Coppa
Sandra Jones
Sun protection behaviours among Australian adolescents are consistently low. While otherpopulation groups (notably younger children and adults) have responded to social marketingcampaigns and educational interventions, efforts to encourage adolescents to engage in sunprotection have been largely ineffective. This paper reports on the extension of previousqualitative work which identified different behavioural segments within the 14-16 year oldage-group. The present study consisted of a survey of over 2,300 adolescents to confirm theexistence and size of these segments.Keywords: market orientation, loyalty, social, behaviour
A Hangover And A One-Night Stand: Alcohol And Risky Sexual Behaviour Among Female Students At An Australian University, Heidi Gilchrist, Kylie Smith, Christopher A. Magee, Sandra Jones
A Hangover And A One-Night Stand: Alcohol And Risky Sexual Behaviour Among Female Students At An Australian University, Heidi Gilchrist, Kylie Smith, Christopher A. Magee, Sandra Jones
Sandra Jones
There is a growing body of research in Australia exploring the alcohol consumption behaviours of young people and the attendant health and social risks associated with excessive use of alcohol (Chikritzhs et al. 2003; Mancina-Pena & Tyson 2007). A number of studies from countries such as the United States and New Zealand indicate that university students tend to drink at riskier levels than the broader population (see for example Wechsler et al. 1994; Kypri, Stephenson & Langley 2005; Wechsler & Nelson 2008). Data from Australia are limited, although the few studies that have been conducted suggest that Australian university students …
Whose Standards? An Examination Of Community Attitudes Towards Australian Advertising, Sandra C. Jones, Katherine Eagleton
Whose Standards? An Examination Of Community Attitudes Towards Australian Advertising, Sandra C. Jones, Katherine Eagleton
Sandra Jones
There is considerable ongoing debate in Australia, as in other countries, about the ethicality of current advertising practices. In recent years there has been an increase in the public focus on offensive or unacceptable advertising – such as overt sex appeals, racial vilification, and promotion of unsafe use of consumer products – arguing that many of these advertisements (ads) are contrary to community standards. The industry, on the other hand, argues that it produces ads that are designed to meet and appeal to community standards. There is no comprehensive data on the nature of community standards in relation to advertising, …
Riding The Wave Or Paddling In The Shallows? Understanding Older Australians' Use Of The Internet, Pippa Burns, Sandra C. Jones, Don Iverson, Peter Caputi
Riding The Wave Or Paddling In The Shallows? Understanding Older Australians' Use Of The Internet, Pippa Burns, Sandra C. Jones, Don Iverson, Peter Caputi
Sandra Jones
Issues addressed: Australia's ageing population is set to become an increasing burden on an already over-stretched primary health care system. Potential strategies to alleviate this pressure need to be investigated. Increased knowledge of older Australians? use of the internet would allow the appropriateness of online health intervention to be assessed. This initial, exploratory study examined the proportion of people aged 55 years and older who accessed the internet. It investigated their duration of use, level of comfort, use of the internet to seek health information and perceived reliability of information found on the internet. Methods: A paper based survey was …
Declining Physical Activity Levels As An Unintended Consequence Of Abolishing Mandatory Campus Service Fees, Sandra C. Jones, Lance R. Barrie
Declining Physical Activity Levels As An Unintended Consequence Of Abolishing Mandatory Campus Service Fees, Sandra C. Jones, Lance R. Barrie
Sandra Jones
Objective: This study investigates the effect of the introduction of voluntary student unionism and subsequent increase in campus facility fees on engagement in physical activity on campus. Participants: Participants were 1,904 students from a large regional NSW (Australia) university across 3 time periods (926 in 2005, 504 in 2006, and 474 in 2007). Methods: Students completed a survey across the 3 time periods, responding to questions about physical activity levels, use of on-campus and off-campus facilities, and barriers to facility use. Results: Participation in physical activity at university facilities was low overall, and declined substantially between 2005 and 2007, with …
Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee
Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee
Sandra Jones
Aims: Underage drinking is a major problem in Australia and may be influenced by exposure to alcohol advertising. The objective of the present study was to collect data on 12 17 year old Australian adolescents' exposure to different types of alcohol advertising and examine the association between exposure to advertising and alcohol consumption. Methods: A cross-sectional survey of 1113 adolescents aged 12 17 years recruited with a variety of methods to gain a cross-section of participants across metropolitan, regional and rural New South Wales (including independent schools, mall intercepts and online). Participants answered a series of questions assessing adolescents' exposure …
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Sandra Jones
Purpose – Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre-adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls. Design/methodology/approach – Two pre-adolescent girls’ magazines, Total Girl and Barbie, and two adolescent girls’ magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) …
Marketing To Children And Teens On Australian Food Company Websites, Sandra C. Jones, Amanda Reid
Marketing To Children And Teens On Australian Food Company Websites, Sandra C. Jones, Amanda Reid
Sandra Jones
Given the role that food marketing plays in influencing dietary patterns in children, the aim of this research was to explore the internet-based marketing tactics employed by eight leading Australian food companies that produce and distribute foods that are predominantly consumed by children. We examined the marketing policies and child-targeted internet marketing practices of eight major Australian food companies. Seven of the eight food companies have websites or sections of sites that are devoted to children and/or teenagers; with downloadable materials and extensive direct marketing. Of most concern was the collection of detailed personal information from children and/or teenagers, which …
Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis
Not Just The Taste: Why Adolescents Drink Alcopops, Sandra C. Jones, Samantha Reis
Sandra Jones
Purpose – The purpose of this paper is to determine the features of alcopops which make them attractive to Australian adolescents, which features are most important in determining choice of ready-to-drinks (RTDs) over other alcoholic drinks, and whether these vary by age and gender. Design/methodology/approach – Mixed methods study. Participants in Study 1 (focus groups) were 72 adolescents aged 12-17 from New South Wales, Australia; four groups each from Sydney (metropolitan area), Wollongong (regional) and Dubbo (rural); and in Study 2 (survey), 1,263 adolescents aged 12-17 recruited through schools, mall intercepts, and online. Findings – The predominant factor influencing preference …
Direct To Consumer Advertising Versus Disease Awareness Advertising: Consumer Perspectives From Down Under, Danika Hall, Sandra C. Jones, J. Hoek
Direct To Consumer Advertising Versus Disease Awareness Advertising: Consumer Perspectives From Down Under, Danika Hall, Sandra C. Jones, J. Hoek
Sandra Jones
At present, only the United States and New Zealand allow direct-to-consumer advertising (DTCA) of prescription medicine. In other countries where DTCA is not allowed, including Australia and the United Kingdom, pharmaceutical companies undertake disease awareness advertising (DAA). In DAA, advertisements do not name a drug directly, but provide general information about diseases and treatments, and encourage consumers to talk to their doctor. Similar debate surrounds these two forms of advertising, yet while past research has explored consumers' attitudes and behaviour in response to DTCA, little consideration has been given to DAA. This paper compares Australian consumers' perceptions of DAA with …
Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Do Australian Adolescent Female Fake Tan (Sunless Tan) Users Practice Better Sun-Protection Behaviors Than Non-Users?, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald C. Iverson
Sandra Jones
Objective: To determine differences in sun-protection behaviours, and incidence of sunburn, between Australian adolescent female fake tan users and non-users. Design: Cross sectional survey. Method: 398 adolescent females aged 12 to 18 years participated in a survey at public venues, schools, and online. The main outcome measures were self-reported fake tan usage in the past 12 months, frequency of sunburns and habitual sun-protection behaviours. Setting: Surveys were completed in New South Wales, Australia. Results: The prevalence of self-reported use of fake tanning products in the past 12 months among Australian adolescent females was 34.5%. Female fake tan users were significantly …
Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin
Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin
Sandra Jones
Objective: While children's magazines 'blur the lines' between editorial content and advertising, this medium has escaped the calls for government restrictions that are currently associated with food advertisements aired during children's television programming. The aim of this study was to address significant gaps in the evidence base in relation to commercial food messages in children's magazines by systematically investigating the nature and extent of food advertising and promotions over a 12-month period. Method: All issues of Australian children's magazines published in the calendar year 2009 were examined for references to foods or beverages. Results: Approximately 16% of the 1678 food …
Health Warning Labels On Alcohol Products - The Views Of Australian University Students, Sandra C. Jones, Parri Gregory
Health Warning Labels On Alcohol Products - The Views Of Australian University Students, Sandra C. Jones, Parri Gregory
Sandra Jones
While Australian legislation does not currently require health warning labels on alcohol products, several medical and advocacy organisations have been campaigning for their mandatory inclusion. The current study examines the attitudes and opinions of university students (a particularly high risk group) relating to these messages, and the likelihood of such labeling influencing personal behaviours, in order to establish whether the introduction of these labels is likely to be effective. Alcohol warning labels have the potential to influence behaviours of adolescents and young adults, especially if modifications are made to the content and format of these – suggestions are given in …
Methodological Difficulties In A Systematic Review Of Social Marketing For Sun Protection: Implications For Research And Practice, Sandra C. Jones, Keryn Johnson
Methodological Difficulties In A Systematic Review Of Social Marketing For Sun Protection: Implications For Research And Practice, Sandra C. Jones, Keryn Johnson
Sandra Jones
This paper reports on a systematic review of all published skin cancer primary prevention interventions aimed at improving the sun protection of children and adolescents, from 1980 to 2005. This was undertaken to inform the development of future social marketing campaigns for the prevention of skin cancer. Rather than reporting the findings of the review, in terms of conclusions drawn about the effectiveness of interventions, this paper focuses on the systematic review process itself - identifying and discussing the methodological difficulties that arose in conducting this review. These difficulties, from lack of information on the development and theoretical background of …
What Do Older Patients Want? Understanding Older Patients' Attitudes Towards General Practice Trainees, Andrew D. Bonney, Sandra C. Jones, Donald Iverson, Christopher Magee
What Do Older Patients Want? Understanding Older Patients' Attitudes Towards General Practice Trainees, Andrew D. Bonney, Sandra C. Jones, Donald Iverson, Christopher Magee
Sandra Jones
Context: Older patients constitute an increasing proportion of the caseloads in general practice (GP) training practices, but are relatively reluctant to consult trainees. Understanding their attitudes is a first step in improving older patient-trainee interaction. Objectives: Characterise the attitudes of older patients to GP trainees. Design: Cross-sectional survey; exploratory factor analysis; logistic regression. Setting: Randomised, stratified sample of 38 training practices across five Australian states. Participants: Patients aged 60 years and over (N=911; response rate 47.9%). Instrument: Questionnaire for self-completion: previously piloted and subjected to factor analysis. Main and secondary outcome measures: Identification of attitude factors; patient characteristics predicting high …
Evaluating The Impact Of The Dandenong Public Drinking Campaign, Lance R. Barrie, Sandra C. Jones, Dona Macik, Peter Griffith
Evaluating The Impact Of The Dandenong Public Drinking Campaign, Lance R. Barrie, Sandra C. Jones, Dona Macik, Peter Griffith
Sandra Jones
In 2009, Dandenong launch a campaign targeting drinking in public places using stencils, posters and stickers in community settings and bottle-shops. An evaluation was undertaken and 152 participants completed a survey where elements of the Health Belief Model (HBM) were explored. Over 65% of respondents reported that they had seen at least 4 different advertisements, suggesting that the campaign dissemination was very effective. The campaign had a high recall rate and over 25% of people had either stopped or intended to stop drinking in public places. Overall, awareness of the negative effects of drinking in public increased; however no follow …
General Practice Registrars: Attitudes Of Older Patients, Andrew D. Bonney, Sandra C. Jones, Lyn Phillipson, Donald C. Iverson
General Practice Registrars: Attitudes Of Older Patients, Andrew D. Bonney, Sandra C. Jones, Lyn Phillipson, Donald C. Iverson
Sandra Jones
Previous research indicates that older patients may be less willing to consult general practice registrars (GPRs), reducing training opportunities in chronic/complex care. This survey explores older patients’ attitudes in order to inform models of interaction that would be acceptable to patients. METHODS Ten training general practices distributed questionnaires for self completion to 50 patients aged 60 years and over. Chi-square, Spearman’s rho and logistic regression were used for analysis. RESULTS The response rate was 47%. Ninetysix percent wanted ongoing contact with their general practitioner if they saw a GPR. Twenty-four percent were comfortable with GPR chronic/complex care, increasing to 73% …
Where Would Australian Travellers Seek Information About Bird Flu? Results Of Two Airport Intercept Surveys, Loiuse Waters, Sandra C. Jones
Where Would Australian Travellers Seek Information About Bird Flu? Results Of Two Airport Intercept Surveys, Loiuse Waters, Sandra C. Jones
Sandra Jones
A potential bird flu pandemic has been the recent focus of the world’s attention. Successful control efforts will require using sources of information that both residents and visitors within a country will actively seek information from; this is critical to prevent panic and to elicit the desired public responses. This paper reports the combined results of two airport intercept surveys which illustrate the Australian traveller’s preferred and likely sources of information about bird flu in the event of a bird flu pandemic. Our results indicate that Australian travellers would be most likely to seek information from the internet and their …
Branding: An Adolescent Sun Protection Perspective, Melissa Lynch, Sandra C. Jones, Lyn Phillipson
Branding: An Adolescent Sun Protection Perspective, Melissa Lynch, Sandra C. Jones, Lyn Phillipson
Sandra Jones
Australian adolescents are consistently found to exhibit low levels of adherence to sun protection guidelines, resulting in high levels of skin cancer incidence in later life. Given the importance of image, appearance, and peer approval factors in adolescent sun protection, this study sought to examine adolescents’ perceptions of the “sun protection brand,” its competing brands, and possible complementary brands. A series of 14 focus groups were conducted with adolescents in Years 9 and 10 (junior high school), and the results are examined in the context of potential branding-related marketing strategies to overcome some of the barriers to sun protection.
Putting The ‘Community’ Back Into Community Standards For Advertising, Katherine Van Putten, Sandra C. Jones
Putting The ‘Community’ Back Into Community Standards For Advertising, Katherine Van Putten, Sandra C. Jones
Sandra Jones
The Advertising Standards Board passes judgments on complaints each year against what is referred to as prevailing community standards. There is however, no explicit definition of what these prevailing community standards are. This research found that there were two major issues that were of most concern to the public in regard to (un)acceptable advertising: the portrayal of women and the consequences of social marketing advertisements. Neither of these issues are adequately addressed by the current advertising Code of Ethics. The results of this research suggest there is an urgent need to develop a set of evidence based community standards for …
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Sandra Jones
Anecdotal evidence suggests that the use of sexual appeals in alcohol advertising is increasing. It has been shown that the use of sex appeals may result in a more negative attitude towards the brand, particularly among female consumers. This study investigates the proposition that this is the effect of feminist ideology rather than, or in addition to, biological gender. The results show that female respondents have more negative attitudes towards alcohol advertisements utilizing overt (or demeaning) sexual appeals than males and more positive attitudes towards alcohol advertisements utilizing feminist (empowering) appeals than males; and that there is no consistent independent …
Who Would The Australian Public Trust To Tell Them About Bird Flu? Results Of An Australia-Wide Cati Survey, Sandra C. Jones, L. Waters, Don C. Iverson
Who Would The Australian Public Trust To Tell Them About Bird Flu? Results Of An Australia-Wide Cati Survey, Sandra C. Jones, L. Waters, Don C. Iverson
Sandra Jones
A potential bird flu pandemic is currently the cause of much debate worldwide. Successful control efforts will require effective risk communication, and the choice of credible spokespeople is critical to prevent panic and elicit the desired public responses. This paper reports the results of one Australia-wide CATI survey which examined the Australian public’s preferred sources of information on bird flu and credibility of spokespeople in the event of a bird flu pandemic in Australia. Our results indicate medical personnel and organisations are perceived by the public as being the most credible sources for delivering information about bird flu. These findings …
Children And The Internet: What Are "Safe" Websites Telling Our Kids About Food?, Sandra C. Jones, Belinda S. Fabrianesi
Children And The Internet: What Are "Safe" Websites Telling Our Kids About Food?, Sandra C. Jones, Belinda S. Fabrianesi
Sandra Jones
Food advertising is a contentious issue in regards to childhood obesity and has increasing importance on the public policy agenda both in Australia and overseas. This study examines the nature and extent of food advertising/promotions on popular children’s websites. Three popular children’s websites were chosen: Total Girl, K-Zone and D-Mag. Each is linked to a top-selling magazine and targets children aged eight to12 years. The websites were monitored daily from 1-28 December 2005, with the increase or decrease of any food product advertisements recorded as well as any competitions, games, puzzles and recipes which promoted certain food products. Food product …