Digital Commons Network^™

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z's call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z’s call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

Spartan Daily, September 30, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 155, Issue 17

Spartan Daily, February 13, 2020, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2020

Volume 154, Issue 10

Spartan Daily, October 9, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 153, Issue 20

Bending The Binary: Effects Of Nonbinary Gender Media Representations On Disposition Formation And Media Enjoyment, Diana Higley

Electronic Theses and Dissertations

Today, the issue of gender plays a larger role in our social discussions than in the past. Over the last decade, new and groundbreaking television shows and movies that showcase gender nonconforming characters and plots that challenge traditional gender roles have become more common. The aim of the present study was to examine the potential effects of gender-neutral representations in media programming and particularly whether different representations of gender might influence audience attitudes toward characters and overall enjoyment of the media. Affective Disposition Theory and Moral Foundations Theory were used as a framework for understanding people's perceptions of gender-neutral media …

Spartan Daily, March 14, 2019, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2019

Volume 152, Issue 22

Spartan Daily, March 14, 2017, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2017

Volume 148, Issue 20

Spartan Daily, November 4, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 143, Issue 29

Spartan Daily, February 25, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 12

Spartan Daily, October 31, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 28

Spartan Daily March 1, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 138, Issue 19

Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak

USF Tampa Graduate Theses and Dissertations

Abstract

This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at the …

Spartan Daily August 25, 2010, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 135, Issue 1

Central Florida Future, Vol. 39 No. 136, November 7, 2007

Central Florida Future

College of Nursing accredited again; Bowling for nation; Mitt's bus visits UCF; 100 homeless fed every Mon.

Central Florida Future, Vol. 37 No. 50, March 10, 2005

Central Florida Future

Prankster duo fights fliers with fliers a Student Union; Spring Break blues; Animal rights club beats meat; This is no tunnel of love - it's oppression; Multiple-term registration on tap for students.

No Business Like Show Business: Tracking Commodification Over A Century Of Variety, Scott B. Fosdick

Faculty Publications

This baseline survey of 517 executives examined relationship management within business-to-business (B2B) e-commerce. Companies that employed B2B e-commerce evidenced communication and public relations tenets of relationship management. They allowed consumers to order and pay online, to access online support, to contact the company or sales staff, and to get product information. Engendering loyalty, by tracking customer satisfaction, was weak. Commitment to B2B e-customers was high, evidenced through personnel dedicated to B2B e-commerce and stated organizational commitment.

No Business Like Show Business: Tracking Commodification Over A Century Of Variety, Scott B. Fosdick

Scott B. Fosdick

This baseline survey of 517 executives examined relationship management within business-to-business (B2B) e-commerce. Companies that employed B2B e-commerce evidenced communication and public relations tenets of relationship management. They allowed consumers to order and pay online, to access online support, to contact the company or sales staff, and to get product information. Engendering loyalty, by tracking customer satisfaction, was weak. Commitment to B2B e-customers was high, evidenced through personnel dedicated to B2B e-commerce and stated organizational commitment.

Spartan Daily, November 30, 2004, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 123, Issue 61

Spartan Daily, October 22, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 38

Spartan Daily, October 9, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 30

Spartan Daily, October 2, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 25

Spartan Daily, October 1, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 24

Spartan Daily, September 26, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 21

Spartan Daily, September 18, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 15

Spartan Daily, September 8, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 7

Spartan Daily, September 5, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 121, Issue 6

Spartan Daily, March 6, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 120, Issue 30

Spartan Daily, February 25, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 120, Issue 23

Spartan Daily, February 21, 2003, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 120, Issue 21