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Articles 1 - 22 of 22
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Louisiana Social Studies: A Look Into The Culture, History And Business Of Our State, Ava Borksey
Louisiana Social Studies: A Look Into The Culture, History And Business Of Our State, Ava Borksey
Honors Theses
No abstract provided.
Local Vs. National: How Twitter Reflects News Coverage Of Colin Kaepernick Protests, Jared Paul Joseph
Local Vs. National: How Twitter Reflects News Coverage Of Colin Kaepernick Protests, Jared Paul Joseph
LSU Master's Theses
Local and national media dedicate different levels of coverage to issues depending on its relevancy to their audiences. This study uses news outlets’ social media activity to show that coverage discrepancies occurred with former NFL quarterback Colin Kaepernick’s National Anthem protest. Because his protest reached national headlines, Kaepernick suffered the same fate of many protesting athletes in the past. This study will show how national media carried his story to national headlines and framed his protest negatively. The findings show that local media were the least active among the three media levels, local, regional and national, in covering the Kaepernick …
Shades Of Gray: Why Russian Propaganda Is No Longer A Black And White Issue, Karli Walleser
Shades Of Gray: Why Russian Propaganda Is No Longer A Black And White Issue, Karli Walleser
Honors Theses
No abstract provided.
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
LSU Doctoral Dissertations
The use of Twitter as a channel for weather information inspires a deeper analysis of key information nodes during episodes of high impact weather, especially local meteorologists. To optimize communication on the channel, it is important to understand what kinds of messages produce exposure and attention among users—which translates to knowledge that could improve the reach of a warning. Literature identifies two key models that well describe the cognitive processing of tweets and warnings. The Protective Action Decision Model (PADM) describes risk perception and the factors that enable or disable one from acting on a warning. Particularly through environmental and …
Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet
Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet
LSU Master's Theses
Lippmann (1922) theorized that we understand our world through elites and the media because we cannot experience everything ourselves. We look to others to share their experiences with us. In this way, the media and elites tell us what is important in our world. Converse (1964), Zaller (1992), and Lupia (1994) argue that not only do elites and the media help us see what is important, but they draw out attributes of these issues to help us make political determinations congruent with our belief systems. In this thesis, I conduced two studies investigating candidate, party, and White House tweets about …
Rethinking Gender And Image Politics On Social Media In The 2016 Presidential Election: A Case Study Of Hillary Clinton’S And Carly Fiorina’S Twitter Accounts, Kira A. Schuette
Rethinking Gender And Image Politics On Social Media In The 2016 Presidential Election: A Case Study Of Hillary Clinton’S And Carly Fiorina’S Twitter Accounts, Kira A. Schuette
Honors Theses
No abstract provided.
Communicating Sustainability With Visuals: Issue Perception And Issue Engagement, Zeynep Melis Altinay
Communicating Sustainability With Visuals: Issue Perception And Issue Engagement, Zeynep Melis Altinay
LSU Doctoral Dissertations
Today the list of environmental disasters threatening lives and natural resources has expanded to include many causes. Even though sustainable solutions have never been so urgent, public still issues low priority to many of these serious threats. Many impacts of environmental deprivation, such as coastal land loss, are invisible to the untrained eye, causing individuals to distance themselves psychologically from the risks. The slow pace of environmental degradation constitutes one of the biggest challenges in sustainability communication. The success of sustainable development will require the public to undergo a significant shift in thinking about environmental issues. This dissertation systemically investigates …
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais
LSU Master's Theses
When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …
Segmentation In Hispanic-Targeted Marketing, Silvia Irene Medrano
Segmentation In Hispanic-Targeted Marketing, Silvia Irene Medrano
LSU Master's Theses
Hispanic-oriented advertising is a growing area in the advertising industry. Findings reported in this research examined agency strategies for advertising in Hispanic-oriented advertising. Interviews with agency practitioners involved in the planning, creation and media selection provided insight into agency best practices in Hispanic-oriented advertising. In-depth interviews at two Hispanic-oriented agencies revealed that a focus on cultural understanding, client relationships, and opposition of common stereotypes and segmentation practices were key in creating successful advertising that connected to Hispanic mindsets. Research results suggest that growth in the U.S. Hispanic population will not only affect the advertising industry, but will also create changes …
American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe
American-Indian Media: The Past, The Present, And The Promise Of Digital, Victoria Leigh Lapoe
LSU Doctoral Dissertations
This dissertation explores how digital media are changing the rich cultural act of storytelling within Native communities. The norms and routines of the non-Native press often leave consumers with a stereotypical view of American-Indians. The researcher interviewed key Native journalists identified through the Native American Journalists Association. She also observed journalists at a primarily Native newspaper and Native radio station. The study conducted interviews with more than 40 Native journalists around the country to understand how digital media possibly advances the distribution of storytelling within the American-Indian community.
The Rebranding Of The Brooklyn Nets : A Discourse Analysis, Michael Shane Wunderlich
The Rebranding Of The Brooklyn Nets : A Discourse Analysis, Michael Shane Wunderlich
LSU Master's Theses
This study examined the rebranding of the Brooklyn Nets. A discourse analysis was conducted that observed messages generated by the Brooklyn Nets, selected media sources and fans regarding a number of elements relating to the Brooklyn Nets’ rebrand. Branding is important to businesses and building brand equity and brand associations with the external public is important for businesses looking to succeed in a profit driven world. This is no different for professional sports franchises who also focus on building brand equity and brand associations with sports fans and other members of the general public. By first examining the methods taken …
Corporate Use Of Social Media, Viktorya Mirzoyan
Corporate Use Of Social Media, Viktorya Mirzoyan
LSU Master's Theses
Despite significant and constantly increasing volume of social media use by both individuals and corporate entities, scarce scholastic attention has been paid to practices undertaken by companies and organizations in creating presence on social media, managing social media accounts and communicating with constituents on social media. New social media platforms appear regularly, attracting millions of daily visitors, however, this new type of communication media still lacks in-depth analysis, which would provide guidelines to be used by corporate entities to make their presence on social media most effective. This study makes the first step to analyze possible relationships between companies’ practices …
Splitting A Pair: Playing The Gender Card And The Race Card In American Politics, Amy Ladley
Splitting A Pair: Playing The Gender Card And The Race Card In American Politics, Amy Ladley
LSU Doctoral Dissertations
More than any election before, the 2008 Presidential race revealed a persistent discussion of “race cards” and “gender cards.” In spite of the reported consensus that these alleged cards were everywhere, we know relatively little about those situations where the “card” label was applied, and even less about how this label influenced voters. In fact, among key electoral sources – political elites who use identity as a campaign tool, the journalists who cover and narrate elections, and researchers who make sense of elections-based behavior – there is no consensus regarding what a card is, how or when they are played, …
Celebrity Versus Non-Celebrity: Parasocial Relationships With Characters In Reality-Based Television Programs, Nicole Webb Henry
Celebrity Versus Non-Celebrity: Parasocial Relationships With Characters In Reality-Based Television Programs, Nicole Webb Henry
LSU Master's Theses
Research of parasocial relationships suggests that audiences engage in one-sided relationships with their favorite personae in the media. This study attempts to explore two types of reality stars: those who had fame before being on reality television and those who have fame because of the show. Using the PSR-Processing Scale, I compared levels of parasocial interactions for each, as well how moral disengagement might play a role for each type of reality star. I also explored whether these parasocial relationships are influenced by the frequency with which respondents watch various types of sub-genres of reality-based programs (i.e. game docs, dating …
Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas
Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas
LSU Doctoral Dissertations
This study examined the news coverage of the 2010 health care reform in a comparative context of mainstream and ethnic online newspapers. Since health care reform had consequences among all ethnic groups in the U.S., the news coverage of this policy issue warranted an analysis in a diverse media context. The importance of this study lies in the fact that diverse news media provide a wide range of perspectives to the public and policymakers for a better understanding of an issue at stake. In past studies, mainstream media coverage was criticized for emphasizing political conflict and gains and losses over …
Forever New Orleans?: A Look Back And Beyond, Blair Alexis Broussard
Forever New Orleans?: A Look Back And Beyond, Blair Alexis Broussard
LSU Master's Theses
Natural disasters such as hurricanes can be cataclysmic for any city. This is especially true for cities that rely on tourism as an economic driving force. The inevitability of these disasters, even with extensive planning, contain variables for which cities cannot be prepared. Such was the case with Hurricane Katrina, which hit New Orleans in 2005. After the hurricane made landfall on August 29, 2005, New Orleans, the state of Louisiana and federal government officials faced a daunting task of recovering from the terrible natural catastrophe. Tourism was one of the hardest hit industries for New Orleans and the state …
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan
LSU Doctoral Dissertations
With an online experiment and a focus group, I examined the role of cultural appeals in online persuasive communication. The results of the study revealed that culturally oriented Web sites and online advertisements influence individual attitudes and behavioral intentions. These effects were particularly strong when cultural appeals were consistent across advertisements and their hosting Web sites. I observed the main effect of culture on persuasiveness of Web sites and advertisements both the American and the Chinese samples of participants. The results of the study did not, however, support the expectation that ethnic identity and need for cognition would interact with …
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
Conversations On Citizenship: Young People's Perceptions And Performances Of Democratic Citizenship, Katherine Rhodes Knobloch
LSU Master's Theses
The purpose of this paper is to illuminate how the practice of democratic citizenship compares to ideals of it. I hope to provide a clear view of what contemporary democratic citizenship means, how this conception has been formed, and how democratic citizenship can be effectively practiced to serve the ideals held by democratic citizens. To do this, this paper will be comprised in several parts. After an initial explanation of the theoretical perspective used, I will explore how democracy was understood and implemented in the formative stages of United States government. Next I review contemporary practices of citizenship before examining …
Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel
Media Use, Linguistic Preference And Social Capital In The Hispanic Community, Misti Mcdaniel
LSU Master's Theses
While considerable research had been devoted to the study of social capital, limited information is available assessing the connection between linguistic preference and social capital among ethnic groups. Research indicated the American Latino community exhibits levels of social capital similar to the greater United States populous. Latinos who preferred English-language media, however, exhibited higher levels of social capital than those who used Spanish-language media. Finally, Latinos who held a linguistic preference for English held higher levels of social capital than individuals who preferred Spanish.
Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken
Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken
LSU Master's Theses
This study content analyzed print media coverage of government response from four newspapers in the five weeks immediately after Hurricane Katrina, looking for common frames, attribute agenda setting, and tone. In addition, it assessed week-to-week differences throughout coverage. Findings indicate that the order of Semetko and Valkenburg's (2000) common frames changed, emphasizing human interest first. Conflict, attribution of responsibility, economic consequences, and morality frames followed. Media's use of attribute agenda setting was evident throughout coverage, primarily emphasizing the issues, relief and rescue, economic, negative timeliness, and rebuilding and repairing. Media's tone of government response was moderately neutral with federal tone …
African-American Women's Reception Influence And Utility Of Television Content: An Exploratory Qualitative Analysis, Bettye A. Grable
African-American Women's Reception Influence And Utility Of Television Content: An Exploratory Qualitative Analysis, Bettye A. Grable
LSU Doctoral Dissertations
This qualitative study featured 33 in-depth interviews of college-aged, African-American women and offers baseline exploratory data about how a majority cultural artifact like televised depictions become utilized in the everyday lives of an underrepresented group in media studies. This research represents one of a few studies to explore how black females decode and utilize TV content, and offers a new theoretical framework to explain informants' decoded receptions, influence and utility of television. An inductive analysis of interview narratives found that viewers use TV content like a looking-glass to understand how they are seen by others and where they fit in …
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
LSU Master's Theses
This research aimed to provide some proof or refutation of the hypothesis that online communities develop specialized vocabularies, often technical jargon, and use elements of those vocabularies, here labeled “tokens,” to ascribe credibility and/or authority to other posters. The literature from a variety of communications fields relating to this topic was summarized as a progression from an early “limitations” model of computer-mediated communication (CMC) to a later “opportunities” model. The drawbacks of current research were outlined and some new paths were sketched, including the methodology employed here. Several discussions from different Web sites, each containing hundreds of posts, were tabulated …