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Mass Communication

Louisiana State University

Theses/Dissertations

Agenda-setting

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The Rules Of Engagement : What Formats, Moderators, And News Values Tell Us About The Content Of Electoral Debates, Jason Marc Turcotte Jan 2014

The Rules Of Engagement : What Formats, Moderators, And News Values Tell Us About The Content Of Electoral Debates, Jason Marc Turcotte

LSU Doctoral Dissertations

U.S. democracy is one of the most inclusive in the world, yet levels of political knowledge and engagement remain markedly low. Moreover, the news media’s coverage of elections inadequately informs and engages the public. These shortcomings underscore the importance of campaign events like electoral debates – events that are designed not only to educate the public but also to provide the public a more active role in the electoral process. Journalistic news norms and values wield tremendous power over campaign news agendas – including post-debate coverage – but the extent to which they influence debate agendas remains unclear. Given what …


Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova Jan 2008

Foreign News And Public Opinion: Attribute Agenda-Setting Theory Revisited, Asya A. Besova

LSU Master's Theses

This study contributes to the body of research on public opinion and media coverage of foreign news by examining the coverage of nine foreign countries in The New York Times and The Times. Media coverage and the public opinion about foreign nations were strongly correlated. Specifically, negative coverage tends to have more agenda-setting effects than neutral and positive coverage. The findings also suggest that media portray foreign countries in a unidimensional fashion, by limiting the coverage around a few policy issues. Finally, the U.S. and the U.K. media coverage of foreign nations were very similar.


Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs Jan 2001

Attribute Agenda-Setting In An Open Primary: An Examination Of Press Coverage And Political Ad Effects, Scott Hobbs

LSU Master's Theses

Creating a favorable candidate image is one of the more difficult tasks a political consultant faces. Besides researching which issues their client will address, the consultant must analyze what attributes voters find most appealing in a candidate. Then, through a complex process, a candidate image is finally packaged and presented to the public. This thesis looks at the end result of the packaging process for a Mayoral candidate in East Baton Rouge parish. By examining the press coverage and campaign ads in a local election in a mid-size city, this study expands on previous second level agenda-setting research. Literature in …