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Whose Expectation? Ideal Beauty And The Cultural Construction Of The American Woman, Ameliea Rose Dulaney
Whose Expectation? Ideal Beauty And The Cultural Construction Of The American Woman, Ameliea Rose Dulaney
Honors Theses
My research project “Whose Expectation? Ideal Beauty and the Cultural Construction of the American Woman” explores the cultural and political climate of American society over the last four centuries, analyzing how ideal beauty standards have worked in the lives of American women over the years, examining (1) how they have been negotiated by women at different times of cultural and political flux, (2) how, although beauty has long been an integral aspect of feminine identity, it has become even more so with the introduction of new technologies (advertising, tv, makeup, etc.), and (3) how as a result, the definition of …
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Senior Independent Study Theses
The primary purpose of this study was to investigate the pivotal role advertising plays in fast fashion consumption and shaping young consumers ideas and values about the fashion industry, fast fashion, sustainable consumption, and sustainability. This study contributes to limited research into greenwashing and consumer perceptions and attitudes towards sustainable consumption. Moreover, this study highlights the increased relevance of the sustainable fashion movement in mainstream society. The researcher recruited 30 college students to participants in focus group sessions and individual interviews. An H&M advertisement and a video clip from a documentary, The True Cost, were shown to participants, so …