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The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff Aug 2012

The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff

Graduate Theses and Dissertations

With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each magazine is …


Thin Is In: A Content Analysis Of Images In Women's Magazines From 2009-2011, Jennifer Kate Wilson Jan 2012

Thin Is In: A Content Analysis Of Images In Women's Magazines From 2009-2011, Jennifer Kate Wilson

Electronic Theses and Dissertations

Many research studies have shown that women constantly compare themselves to the models they see featured in women's magazines, and in turn, develop body image issues, negative mood changes and even eating disorders. The majority of findings show that women often develop these serious side-effects because they are bombarded with images of mostly thin models. Yet editors of women's magazines continue to choose women much smaller, in most cases at least six times smaller, than the average sized American women to feature. It is very unusual to see fashion spread in a women's magazine featuring a model close to the …