Digital Commons Network^™

Sound Matters: Aural Rhetoric In Pharmaceutical Advertising (Toward A Theory And Method Of Auralacy), Michael Hovan

All Theses

As scholarly theories and explorations of visuality continue to grow in prominence within the discourse on multimodal communication, a gap remains in the literature regarding the affective qualities of sound in multimedia messages. The following study attempts to address this gap and likewise propose a theory of auralacy (aural literacy) by examining the audiovisual interactions present in three different pharmaceutical commercials.
This study begins by examining literature regarding Gestalt perceptual theory, with emphasis on its origins, historical developments, and current status in perceptual research. The literature shows that perceptual wholes may be formed visually, tactilely, aurally, or even intermodally. After …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Stigma Cities: Dystopian Urban Identities In The United States West And South In The Twentieth Century, Jonathan Lavon Foster

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation examines how historical events and representation of those events relative to the wider historical context have allowed the media, opinion setters, and the ordinary public to use the names of San Francisco, California, Birmingham, Alabama and Las Vegas, Nevada as denigrating adjectives and the effect of this usage on those cities. Exploration of Birmingham’s image as a racist city, San Francisco’s as a gay Mecca, and Las Vegas, Nevada’s as an adult playground or sinful city serves this purpose. These case studies support a central argument that the nature of place-based stigmatization’s influence depends upon ever-shifting cultural values …

Investigating Connections: Pornography And Violence Against Women, Stacy Gorman

Sociology & Criminal Justice Theses & Dissertations

This thesis is a content analysis of internet pornography websites. Using the most popularly searched adult search terms, Google searches were performed in order to replicate the pornographic website search of an internet pornography user. Videos were then selected and viewed on each site in order to identify themes of domination, exploitation, reciprocity, and autoeroticism. Also coded for were each sex act performed in the video as well as the number of performers, their race and sex. Key words describing each video were recorded in addition to user comments about the videos when available.

The goal of this study was …

The Digitally Born Identity: The Influence Of Social Networking Sites On Teen Identity, Alexis Lynn

Electronic Theses and Dissertations

Based on in-depth interviews, this thesis examines how teens use Social Networking Sites (SNSs) to negotiate their identities. The thesis concludes that SNSs, such as MySpace and Facebook, facilitate a social connectivity that influences how teens portray themselves online. The process of constructing a self-presentation, receiving input from peers, and then modifying one's self-presentation in response is not new, but the speed at which it occurs and the very public way it is displayed on an SNS constitutes a change in how teens understand the ways in which they make and constantly remake their identities. The findings suggest that, as …

The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long

Honors Theses

The thesis covers the growing role of entertainment and celebrity-style news in the domain of hard presidential campaign television news coverage. Having done prior research on such entertainment news outlets as E! News, Entertainment Tonight, Access Hollywood, among others, I found that I was seeing the same treatment of celebrities as hard news programs were giving to presidential candidates. In light of this thought, the study covers what has been written about the evolution of presidential campaigns and the integration of celebrity news elements into campaigns. This study also performs a media analysis on the network news …

Unconventional Means: Technology And Resistance In The Emergence Of Three Forms Of New Media, Caroline Stone

All Theses

The media change we currently witness, the numbers of newspapers that have recently folded, those that face a similar fate and the degree to which the death of print generally is predicted within and outside of academic circles, all call for more research into shifts in forms of media over time. From the first American colonial newspaper Publick Occurrences in 1690 in Boston, to the first punk rock zine Punk in New York City in 1975, to the emergence of the massively multi-player game World of Warcraft in 2004, understanding the factors which may have led to the emergence of …

Intergenerational Leadership Communication In The Workplace, Gayle Ruddick

All Theses

For the first time in history there are four generations in the workforce: Traditionalists, Baby Boomers, Generation X, and Generation Y. Generation Y, the emergent working generation, has a vastly different way of communicating, a different perspective on work, and a different set of needs and values than those who dominate the current workforce. When Traditionalists and Baby Boomers retire Generation Y will be placed into professional positions they may not be prepared for. With the current trend of young people frequently changing jobs and feeling unfulfilled by the work they do, Generation Y needs guidance, leadership, and mentoring in …

Intimate Strangers And Estranged Intimates: An Investigation Of The Impact Of Instant Messaging And Short Message Service On The Size And Strength Of Social Networks In Kuwait, Bashaiar Al-Sanaa

Dissertations

Information and communication technologies (ICT) have revolutionized how people experience spatial proximity, reality, and connectivity. These technologies provide inexpensive access to anything and anyone in the world. They also replicate face-to-face interaction in cyber-space and allow for participation in numerous modes of social exchange.

People use Information and communication technologies to write web logs (blogs), send electronic mail (email), socialize through networking sites (such as Facebook and MySpace), text each other through mobile phone Short Message Service (SMS) and chat via online instant messaging (IM).With all these applications, a debate has ignited that actual physical communication is decreasing in favor …

Parasocial Relationships With Celebrities: An Illusion Of Intimacy With Mediated Friends, Amanda R. Laken

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research looked at parasocial interactions among college students. The study looked at the differences in gender and parasocial interaction, ethnicity/race and parasocial interaction, and the type of entertainment the celebrity was in and parasocial interaction. The research looked at celebrities as themselves and not as the characters they play as previous studies have. The research consisted of a revised parasocial interaction scale along with basic demographic questions. Although there have been studies examining levels of worship among different celebrities, they have been no correlations or differences stated concerning parasocial interactions. In addition, there has been no previous research stating …

Strategic Stories: An Analysis Of The Profile Genre, Amy Jessee

All Theses

This case study examined the form and function of student profiles published on five university websites. This emergent form of the profile stems from antecedents in journalism, biography, and art, while adapting to a new rhetorical situation: the marketization of university discourse. Through this theoretical framework, universities market their products and services to their consumer, the student, and stories of current students realize and reveal a shift in discursive practices that changes the way we view universities. A genre analysis of 15 profiles demonstrates how their visual patterns and obligatory move structure create a cohesive narrative and two characters. They …

Torturing Terrorists For National Security Imperatives: Mediated Violence On "24", Michael D. Sears

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study analyzed mediated violent content as seen on the FOX television program 24. The study covered a seven year period, or six seasons, of 24 , with a sample set of 43 episodes and 445 individual acts ofviolence. Three research questions guided this study. The first research question sought to determine if a relation exists between heroic characters inflicting torturous violence and justifying the act with a national security imperative. The second research question examined the prevailing mode of violence and the use of nonlethal and lethal weapons. The third research question examined the portrayed efficiency of violence on …

Analyzing Policy Issues In Presidential Speeches And The Media: An Agenda-Setting Study, Jessica L. Hughes

UNLV Theses, Dissertations, Professional Papers, and Capstones

For decades, researchers have maintained that the president has a significant role in setting the policy-making agenda. In this study, a grounded theory approach was applied to determine President George W. Bush's success in focusing the media's attention toward policies mentioned in his State of the Union Addresses (2002-2008). Bush's issue priorities were determined by coding individual paragraphs as themes. To identify the frequency of these same themes in the media, the front pages of The L.A. Times, The New York Times, and The Washington Post were analyzed one week before and after each address. Coding was limited to every …

Media Exposure And Women's Fear Of Crime, Pamela C. Hooper

Sociology & Criminal Justice Theses & Dissertations

This study examines the relationship between the media portrayal of women and crime on television and fear of crime among female viewers. Data from the National Opinion Survey of Crime and Justice was used. A weak relationship between media exposure and fear of crime was found. Consistent with previous research, a statistically significant gender difference was revealed. Women reported higher levels of fear overall. When television dramas were examined, women who watched these shows had a lower reported fear of crime. An unexpected inverse relationship emerged between women's age and fear of crime. This finding contradicts a majority of the …

U.S. Perceptions Of China In The Context Of The 2008 Beijing Olympics, Madeline Leigh Casey

Honors Theses

No abstract provided.

It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click

Doctoral Dissertations 1896 - February 2014

This study examines the ideologies of gender, race, and class present in Martha Stewart's unprecedented popularity, beginning with the publication of Stewart's first magazine in 1990 and ending in September 2004, after Stewart's conviction for her involvement in the ImClone scandal. My approach is built on the intersection of American mass communication research, British cultural studies, and feminist theory, and utilizes Hall's Encoding/Decoding model to examine how social, cultural and political discourses circulate in and through a mediated text and how those meanings are interpreted by those who receive them. Drawing from textual and ideological analysis of over thirteen years …

The Role Of The Press In Helping The Society In Transition In Ethiopia, Melisew Dejene Lemma

Archived Theses and Dissertations

No abstract provided.

Framing The Darfur Crisis In Videoblogs And Sudanese Newspapers, Ehab Hamdi Gomaa

Archived Theses and Dissertations

No abstract provided.

A Comparative Analysis Of The New York Times [U.S.A.] And The Nation Media Group [Kenya] Presidential Opinion Polls Coverage 90 Days Prior To Election Day, David Okoth

Theses, Dissertations and Capstones

This study seeks to find out whether there exists a relationship between the New York Times (U.S.) and the Nation Media Group (Kenya) coverage of presidential opinion poll results 90 days prior to Election Day. One research hypothesis was identified; (_H1) that there is a relationship – of difference – in how the two publications cover presidential opinion poll stories. The study identified 440 presidential opinion poll stories over a 90- day period prior to Election Day. It analyzed election coverage from October-December 2007 for the Nation and August-November 2008 for the Times. The study established that …

Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible

Theses, Dissertations and Capstones

Newspapers have turned to niche, or specialty, publications as a way to boost revenue and readership since the popularity of the Internet and the rapidly changing ways of news delivery left many awash in a sea of red ink beginning in the mid 1990s. There is little empirical evidence that these publications benefit the host newspaper. This study is an attempt to add to that bank of knowledge. Editors, publishers and advertising managers in Utah and West Virginia were invited by e-mail to answer a Web-based survey about the popularity of niche publications among their readers and staffs. The study …

The Media And Public Opinion In Kenya: The Impact Of Print Media Coverage Of The Grand Coalition Government, Samuel Kamau

Theses & Dissertations

This study sought to investigate the impact of media coverage of the coalition government and how it influences public opinion. The objectives of the study focused on the role played by the print media in determining how the public views the coalition government, the relationship between media coverage and public opinion was investigated and the impact of media framing on public perception. The study explored the possible impact of this coverage of grand coalition government covering the period starting from December 1512008 to August 31512009. As part of the theoretical framework, the study applied the agenda setting theory, decision making …

Still Standing, Wendy Joy Rosoff

Electronic Theses and Dissertations

On April 20, 1999 Eric Harris and Dylan Klebold walked into Columbine High School and killed 12 students and 1 teacher. The days following the shooting were spent questioning their motive and it seems, to this day, some are still confused. If those in charge of the investigation would have stopped pointing fingers and listened to the cries of the shooters and the students, they would see that Columbine was a time bomb. Students tells stories of bullying and torment and many agree that a group of athletes dominated the school.

Most who see bullying see it as entertaining, but …

South Park And Absurd Culture War Ideologies, The Art Of Stealthy Conservatism, Drew W. Dungan

Open Access Theses & Dissertations

South Park serves as an example of satire and parody lampooning culture war issues in the popular media. Since it targets culture war issues, it is relevant to analyze its political and social stance on the issues as presented within. Both extremes in political and social ideology are targeted. Although the program notes an ideological absurdity in extremist points-of-view, the presentation of the issues attempts to create a sense of moderate ideology criticizing both the far left and far right, when in fact, closer analysis provides evidence that South Park serves a stealthy conservative perspective. Stealthy conservatism presents itself as …

Coughlin And Cleveland, Karen G. Ketchaver

Masters Theses

Father Charles E. Coughlin was one of the most prominent, and most controversial, figures in the United States in the 1930s and in the early years of the 1940s. This Canadian-born cleric rose from the life of an ordinary parish priest to becoming one of the leading radio phenomena of his day, masterfully using the new medium to command a vast audience. Coughlin began his radio career addressing religious subjects, but he expanded into the realm of politics by the early 1930s. His views became more and more extreme, and, by the latter part of the decade, he became increasingly …

U.S. Public Diplomacy Toward Iran: Structures, Actors, And Policy Communities, Foad Izadi

LSU Doctoral Dissertations

This dissertation is an in depth study of the structures, actors, and policy communities associated with U.S. public diplomacy toward Iran. Since 2006, the U.S. government has spent more than $200 million for its Iran-related public diplomacy via State Department "democracy promotion" programs, National Endowment for Democracy, and the Broadcasting Board of Governors. These initiatives promoted regime change in Iran, ignoring a substantial majority of Iran’s population opposed to U.S.-sponsored interventions. The study finds U.S. public diplomacy as it relates to Iran fits with the two-way asymmetrical model of public relations. The dissertation identifies 182 individuals who participated in the …

Forever New Orleans?: A Look Back And Beyond, Blair Alexis Broussard

LSU Master's Theses

Natural disasters such as hurricanes can be cataclysmic for any city. This is especially true for cities that rely on tourism as an economic driving force. The inevitability of these disasters, even with extensive planning, contain variables for which cities cannot be prepared. Such was the case with Hurricane Katrina, which hit New Orleans in 2005. After the hurricane made landfall on August 29, 2005, New Orleans, the state of Louisiana and federal government officials faced a daunting task of recovering from the terrible natural catastrophe. Tourism was one of the hardest hit industries for New Orleans and the state …

Culture And Persuasion Online: Predicting Attitudes, Cognitions, And Behavioral Intentions In A Culturally Diverse Online Marketplace, Gennadi Gevorgyan

LSU Doctoral Dissertations

With an online experiment and a focus group, I examined the role of cultural appeals in online persuasive communication. The results of the study revealed that culturally oriented Web sites and online advertisements influence individual attitudes and behavioral intentions. These effects were particularly strong when cultural appeals were consistent across advertisements and their hosting Web sites. I observed the main effect of culture on persuasiveness of Web sites and advertisements both the American and the Chinese samples of participants. The results of the study did not, however, support the expectation that ethnic identity and need for cognition would interact with …