Digital Commons Network^™

Atheists In The Media: How Public Figures And Fictional Characters Affect Public Perceptions Of Atheists, Joseph Michael Stepniewski

Electronic Theses and Dissertations

This study investigated how media depictions of atheists might influence perceptions of them based on media theories of cultivation and priming. Severe distrust and dislike of atheists found in the literature indicated a need for the study. The measurement instrument used in the study asked a sample of 195 respondents to report their media consumption habits, including news sources, television shows, and movies, as well as identify real atheists in the public eye. Respondents were then asked to rate positive and negative statements about both atheists and religious people on a Likert scale and provide basic demographic information about themselves. …

Narrative Advertising, Meng Li

Electronic Theses and Dissertations

Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as …

Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang

Electronic Theses and Dissertations

In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …

Layers Of Identity & Privilege In Legislation: A Critical Discourse Analysis Of Senate Bill 744, Jessica Hewkin

Electronic Theses and Dissertations

This research examines Senate Bill 744 (S.744) from the 113th Congress of the United States, and its findings will be used as a model to reveal problems in similar legislation. Senate Bill 744 was proposed by the 113th Congress in an attempt to accomplish bi-partisan immigration reform. The bill was viewed (and still is) as a comprehensive compromise, in that neither Democrats nor Republicans were completely satisfied with its result. The outcome was that the legislators who were involved in S.744*s creation were satisfied that something on the topic of immigration reform had been accomplished (the bill passed the Senate, …

Feel-Good Giving: The Mythic Construction Of Generosity In Millions, Grace Y. Chiou

Electronic Theses and Dissertations

The question of what generosity is and how it is practiced in relation to the neoliberal contexts of late capitalism has emerged as a subject of interest across a variety of fields. Instead of placing emphasis on the recipient and the cause or structural inequalities contributing to the need for generosity, new practices of giving have appeared on a variety of media platforms and have been performed by a host of celebrities, sports figures, and politicians that emphasize the giver's moral goodness.

By using a critical cultural studies approach, this dissertation demonstrates that in the visual culture of humanitarianism representations …

Small Town America Under The “Lights”: Contemporary Images Of Rural America In The Series Friday Night Lights, Heather K. Smith

Electronic Theses and Dissertations

What is Small Town America? The answer to this varies based on a person’s experiences. This is not always from real-world exposure, but often vicariously through television. For some, television is the only opportunity to create a perception for such areas. For others, television could reinforce or sway their perceptions of Small Town America. Therefore, a comprehension of the identity for Small Town America broadcasted through the small screen is important. This research utilized the theory of semiotics to analyze cinematography and mise-en-scene in the opening credits of Friday Night Lights to unearth the themes and overarching ideology for Small …

The Darkside Of Stereotypes: The Effects Of Crime In The Media On Racial Identity And Emotions, Shantel Campbell

Electronic Theses and Dissertations

This study investigated how the image of Black criminality in the media affects the racial identity and emotions of Blacks. It also examined how the image of White criminality affects the racial identity and emotions of Whites as a point of comparison. These effects were studied through the lens of self-categorization theory and inter-group emotions theory. SCT posits that a person*s biases are a result of how relevant their social identity is to their self-concept. IET posits that the emotions a person feels are derived from the social group they belong to. This study analyzed 369 responses from participants who …

How Millennials Engage In Social Media Activism: A Uses And Gratifications Approach, Sasha Dookhoo

Electronic Theses and Dissertations

Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for interaction and …