Digital Commons Network^™

Anti-Automobile Supremacy: Social Media Narratives And The Popular Resistance Against Car-Centric Urban Landscapes, Allen Huang

Theses - ALL

The purpose of this research paper is to discover the content strategies employed by social media content creators living in North America who try to use their platforms and voices to build a popular counternarrative against the systemic framework of automobile supremacy. Automobile supremacy refers to the systemic prioritization of automobiles as the predominant mode of transportation through intentional design that justifies compulsory consumption while downplaying dangerous consequences. To understand content creator strategies, this study interviewed 25 adult social media content creators who live in North America who regularly share anti-automobile supremacy content and asked them 15 semi-structured questions to …

Emotional Perception Of Presidential Candidate Debate Statements: An Examination Of The 2016 U.S. Presidential Debates, Peta-Ann Cherie Long

Dissertations - ALL

Presidential campaigns mainly focus on political communication to gather voters’ support for their candidates. Candidates’ ultimate aim is to convince voters to vote for them and not their opponents. Campaign debates are one way to evaluate candidates. Debates provide the candidates a platform to persuade voters to support them over their opponent(s). The candidates stand together and can be analyzed on important issues to the viewers. The statements made by candidates are aimed at winning the elections. James B. Lemert (1993) addresses the question of whether television presidential debates help to inform voters. He argues that while there are arguments …

Ace Invisibilities: Asexual Social Identity Through Podcasting And Digital Media, Kyle Kreye Webster

Dissertations - ALL

Asexuality is a growing topic of sexuality and media scholarship as representations and expressions of asexual identity have seen a small but significant rise in traditional and digital media throughout the 21st century. However, much of the existing media and scholarship has focused on the definition and self-identification of asexuality. This emphasis has lead to a research gap in the consideration of asexual social identity and its expression in media spaces. To address this gap, this textual analysis study examined the content and social media fan reception of the asexual conversation and interview podcast Sounds Fake But Okay through the …

Bleeding Red: The Relationship Between Feminism, Brand Activism Skepticism, And Attitudes About Menstrual-Realistic Advertisements, Adriana S. Mucedola

Dissertations - ALL

Beginning in the early 2000s, menstrual product advertisers in the U.S. and other developed countries began to use red liquid in their advertising to represent period blood rather than the blue liquid used in the past, which is often criticized because it portrays stigmatizing representations of menstruation. These more “menstrual-realistic” advertisements instead communicate that bleeding is normal and arguably help correct past wrongdoings relating to the tainted history of stigmatizing menstrual product ads. This imagery has garnered mixed reactions from the public, including praise, disgust, and skepticism. Extant research demonstrates that consumers prefer media that align with their preexisting beliefs; …

Whom Do You Want To Be Friends With: An Extroverted Or An Introverted Avatar? Impacts Of The Uncanny Valley Effect And Conversational Cues, Se Jung Kim

Dissertations - ALL

With the rapid growth of social virtual reality platforms, an increasing number of people will be interacting with others as avatars in virtual environments. Therefore, it is essential to develop a better understanding of the factors that could impact initial personality assessments and how they affect the willingness of people to befriend one another. Thin-slice judgment constitutes a quick judgment of a personality based on an avatar, and it could be impacted by the avatar’s appearance, particularly if the avatar elicits an uncanny valley effect that brings negative emotions such as eerieness. However, personality judgments and friendship decisions could also …

Generation Z And Media Literacy: Young People’S Perceptions Of Media Literacy Education, Alanna Eavan Powers

Theses - ALL

No abstract provided.

The Harder The Battle, The More We Talk: The Effects Of Perceived Risk Of Player Death On Social Presence And Enjoyment In Mobile Fps Game, Heejae Lee

Theses - ALL

Even though the relationship between presence and game enjoyment has been explored, there are unsolved theoretical questions regarding the degree to which social presence may be generated in games. Drawing on (social) presence theory, this study investigated the effects of the perceived risk of player death on game enjoyment. Specifically, the current study examined whether there is a relationship between the perceived risk of player death and communication between players; if this communication will serve as a trigger for a social presence; and if social presence will increase game enjoyment. Results from a self-report survey (N = 128) indicated that …

The Psychological Empowerment Impact Of Twitter Microblogging: The Case Of #Stopasianhate During Covid-19 Pandemic, Natnaree Wongmith

Theses - ALL

Amid the COVID-19 pandemic, there has been a surge in anti-Asian hate incidents across the US (Misra et al., 2020). As a response to the alarming escalation in xenophobia and racism resulting from the pandemic, #StopAsianHate and #StopAAPIHate have been employed to shed light on the issues. Twitter can effectively assist protestors to participate in the movement by facilitating collective effort, efficiently disseminating the information, and encouraging the discussion about a topic (Chon & Park, 2020). Social media has been recognized for its contribution to one's empowerment in various domains, allowing the marginalized group to regain their sense of power …

Mitigate Negative Effects In Spillover Crises, Jun Zhang

Dissertations - ALL

When two brands are perceived as closely associated with each other due to industry membership, negative perceptions of and emotions towards the brand in crisis may transfer to another brand, known as negative spillover effects. Negative spillover effects of one brand's crisis can often lead to undeserved losses in financial returns and reputation for the entire industry or rival brands within the same industry. Spillover crises have been empirically documented among various inter-organizational relationships. However, despite the importance of understanding when a spillover crisis occurs and how to manage it, research in crisis communications has paid relatively little attention to …

Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith

Dissertations - ALL

Sexual assault remains a prevalent issue on college campuses across the United States. Significant research has argued that to reduce the sexual assault rates on college campuses, it is vital to understand the cultural and contextual factors that may affect sexual consent communication between college students. One of these important contextual factors is social media. Social media are a persuasive and influential part of a college student's daily life, especially when it comes to creating and sustaining relationships with others. The purpose of this dissertation was to understand how college students may use social media to interpret a person's willingness …

How Perceived Real-World Risk Affects Vr Experience, Shengjie Yao

Theses - ALL

Dwelling on presence theory and breaks in presence theory, the purpose of this study is to investigate how real-world risks may affect people's use of VR devices. A two-group comparison experimental design (N=51) was adopted to test how a less ideal play environment with potential risks can affect people's experience in using virtual reality compared to an ideal VR playing set up. The results suggest that people in a less ideal play environment with potential risks tend to pay less attention to the VR content as well as enjoy the experience less compared to an ideal VR playing set up. …

Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin

Dissertations - ALL

Health and human service nonprofit organizations provide a multitude of support services to marginalized and underserved populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial contribution. This qualitative constructivist grounded theory study explores the extent to which public relations and communications roles can impact the integration of service populations into their communities.Through interviews with 13 refugee aid organization staff and 11 refugees, primary barriers to integration, including …

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z's call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

Why Is The Culture Surrounding Electronic Music So Attractive, Joseph Monopoli

Theses - ALL

Electronic Dance Music, also known as EDM, is a musical genre that has recently dominated the current music landscape and industry. However, there is a lack of understanding behind this beloved genre in terms of its culture and the fans that idolize it. In fact, this new culture that EDM fans have created, coined by them as "Rave Culture", is understudied. This research project is designed to take an exploratory approach into answering questions about this newfound culture and what makes this culture that surrounds Electronic Dance Music, so attractive. Because of this newly established culture, research surrounding this topic …

Toward A Public Relations Theory Of Integration, Kelly Coolican Gaggin

Dissertations - ALL

Health and human service nonprofit organizations provide a multitude of support services to marginalized and underserved populations in the United States and abroad. Public relations and communications professionals are often focused on supporting goals that are directly tied to the organization which are also strongly tied to revenue seeking through increasing awareness of mission and need for financial contribution. This qualitative constructivist grounded theory study explores the extent to which public relations and communications roles can impact the integration of service populations into their communities.Through interviews with 13 refugee aid organization staff and 11 refugees, primary barriers to integration, including …

Why Is The Culture Surrounding Electronic Music So Attractive, Joseph Monopoli

Theses - ALL

Electronic Dance Music, also known as EDM, is a musical genre that has recently dominated the current music landscape and industry. However, there is a lack of understanding behind this beloved genre in terms of its culture and the fans that idolize it. In fact, this new culture that EDM fans have created, coined by them as “Rave Culture”, is understudied. This research project is designed to take an exploratory approach into answering questions about this newfound culture and what makes this culture that surrounds Electronic Dance Music, so attractive. Because of this newly established culture, research surrounding this topic …

#Oscarssowhite: Millennials, Generation Z And Oscars Viewership, Marissa L. Thomas

Theses - ALL

This study explores the declining viewership of nationally broadcasted awards shows through the Oscars in connection with Millennials and Generation Z’s call for diversity and inclusion. This thesis utilizes relationship management theory and corporate reputation theory to explore the current relationship between the Oscars and the Millennial and Generation Z generations. Through a mixed methods qualitative and quantitative process, this study seeks to determine whether Oscars viewership would benefit from the adoption of diversity and inclusion initiatives.

How Perceived Real-World Risk Affects Vr Experience, Shengjie Yao

Theses - ALL

Dwelling on presence theory and breaks in presence theory, the purpose of this study is to investigate how real-world risks may affect people’s use of VR devices. A two-group comparison experimental design (N=51) was adopted to test how a less ideal play environment with potential risks can affect people’s experience in using virtual reality compared to an ideal VR playing set up. The results suggest that people in a less ideal play environment with potential risks tend to pay less attention to the VR content as well as enjoy the experience less compared to an ideal VR playing set up. …

Information Wars: A Look At The Role Of Social Media In The 2014 Ukrainian Revolution, Natalie Rudakevych

Renée Crown University Honors Thesis Projects - All

Guided by American University Professor Rhonda Zaharna’s previous works on narrative battles, this thesis examines the Facebook pages of four major players in the 2014 Ukrainian Revolution to determine how social media is used to create narratives during times of conflict. The paper argues that modern day wars are partially fought in virtual spaces and social media platforms serve as important battlegrounds for "information wars" between opponents. Over 300 Facebook posts from between November 2013 and May 2014 were collected from the Facebook pages representing the Euromaidan protestors, the Russian Ministry of Foreign Affairs (MFA), the European Union in Ukraine …

Horsey Magazine An Online News Source For Dedicated High School Equestrians, Kathryn Krawczyk

Renée Crown University Honors Thesis Projects - All

Horsey is an online news source and community for high school equestrians. The project began with planning and building a Wordpress-based website, as well as building a visual identity for the brand. Since then, Horsey has posted more than two dozen features, lifestyle content, opinions, horse show coverage, and photo galleries. Beyond create robust, high-quality content, Horsey is also focused on building a brand and audience. Social media strategizing and search engine optimization techniques were utilized to build, retain and engage an audience in Horsey’s target demographic.

A Content Analysis Of The 2014 Immigration Crisis Media Coverage: An Intergroup Threat Theory Approach On The Age Of Immigrants, Carolee Lantigua

Renée Crown University Honors Thesis Projects - All

The purpose of this research is to understand, through the intergroup threat theory, how the national and local press perceive unaccompanied minors through their media coverage. Using the 2014 immigration crisis, during which an exodus of unaccompanied minors crossed into the United States beginning in 2013, this paper investigates two central ideas: first, how does media coverage of young unaccompanied immigrants differ from the media coverage of non-minor immigrants? Second, how does spatial proximity to the American-Mexican border affect the tone of the media coverage young unaccompanied immigrants receive? I sampled two national newspapers and two local newspapers to interpret, …

An Examination Of The First- And Second-Level Of Agenda Building With The Image Of China's President Xi Jinping In Xinhua And Four U.S. News Outlets, Zhuqing Cheng

Theses - ALL

Sources provide information subsidies to journalists at a low cost with the intention of passing on their agendas by providing the information subsidies to the media. This process is called agenda building, serving as the theoretical framework guiding this study.

Many studies have examined agenda building in political campaigns, while others have looked at it in a business context. This study tries to further test agenda building by investigating in the context of mediated public diplomacy to see how foreign leaders use the news to build images in another country. Such image building efforts have the potential to influence the …

All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio

Theses - ALL

This study presents an in-depth, qualitative examination of dramaturgy in young adult interactions on the social networking sites, Facebook and Twitter. The dramaturgical perspective introduced by Erving Goffman in the study of sociology and symbolic interactionism is applied to a new media setting, wherein the interpersonal interactions of users are influenced by a mass media context. The author ventures into the field of dramaturgy as part of a broader sphere of hyperdramatic acculturation that millennials are growing up in, with constant access to one another through social media and the prevalence of dramatic and attention-seeking behaviors in entertainment media. A …

Perceived Cultural Proximity And Perceived News Source Credibility In Puerto Rico, Camila Espina

Media Studies - Theses

This study examines the relationship between interaction with the United States, perceived cultural proximity between Puerto Rican and American culture, and perceived source credibility of American news media. Existing literature on media credibility, cultural proximity, and acculturation was used to design an online survey. The sample of this study consists of three hundred and seventy two Puerto Ricans that resided in Puerto Rico at the time of data collection (N=372).

Data analysis procedures involved paired samples t-test as well as Pearson's Correlation Coefficient. The current study yielded three key findings. The first finding demonstrates that respondents perceive American news media …

The Impact Of Schadenfreude As An Emotional Frame In Crisis Communications On Perception Of Corporate Reputation, Kristi Gilmore

Mass Communications - Dissertations

This dissertation expands on the recent research focus on the role of stakeholder emotions in crisis communications. Using a 2x2 experimental design, this study explores the emotions of sadness and anger, as well as the concept of schadenfreude in relationship to stakeholders' perceptions of corporate reputation. In addition to using the previously tested emotions of sadness and anger in this context, the concept of schadenfreude (the feeling of pleasure one experiences when a person or organization suffers a misfortune or set back) was re-introduced to the field to better assess its potential role in the crisis communication process, specifically its …

Pocket Full Of Jesus: Evangelical Christians' Use Of Religious Iphone Applications, Wendi R. Bellar

Media Studies - Theses

Mobile phone applications are providing users many different choices in how they go about their everyday lives, including their spiritual lives. This research explores the factors Evangelical Christians consider when choosing an app, how they actually use the app, and how their app expectations compare with their app experience. Modified diary reports, using the iPhone Voice Memo app, and in-depth interviews were used in order to examine the research questions. The Uses and Gratifications theory, as well as the Religious Social Shaping of Technology theory, were used as lenses for the study. After navigating the process of finding an appropriate …

Parenting Blog Coverage Of The Autism-Vaccine Controversy, Aidan Bryant

Media Studies - Theses

This study examines source type, citation accuracy, and anecdotal reliance in parenting blog articles about the autism/vaccine controversy. Existing literature on common errors and shortcomings of traditional health journalism, in conjunction with existing guidelines and suggestions for optimal health journalism practices, were used to synthesize a content analysis code structure. The code structure was used to examine 122 parenting blog posts from 18 different blogs, spanning a time period from June 22, 2005 to January 9, 2012, for details including the following:

• author demographics (gender, profession, parenthood, vaccination patterns)

• type of blog the article appeared in

• author stance of the …

Technosexuality: Technology, Sexuality, And Convergence, John M. Wolf

Mass Communications - Dissertations

Convergence refers to a phenomenon where multiple communication technologies are integrated into a single device. Technosexuality proposes a convergence between sexuality as a social phenomenon and technologically mediated modes of interpersonal communication and sexual information consumption. The findings of this study indicate that though there is not a complete convergence between technology and sexuality, there nonetheless exists a relationship between the two constructs. Consistent with extant literature about computer-mediated sexuality, the technosexual behaviors in this study were organized primarily by arousal type; however, subsequent degrees of classification suggest that technology also plays a decisive role in the ways in which …

Terra Nova, An Experiment In Creating Cult Televison For A Mass Audience, Laura Osur

Media Studies - Theses

When it aired in Fall 2011 on Fox, Terra Nova was an experiment in creating a cult television program that appealed to a mass audience. This thesis is a case study of that experiment. I conclude that the show failed because of its attempts to maintain the sophistication, complexity and innovative nature of the cult genre while simultaneously employing an overly simplistic narrative structure that resembles that of mass audience programming. Terra Nova was unique in its transmedia approach to marketing and storytelling, its advanced special effects, and its dystopian speculative fiction premise. Terra Nova's narrative, on the other hand, …

Exploring Consumers' Attitudes And Behavior Toward Product Placement In Television Shows, Eun Seon Kwon

Media Studies - Theses

In recent years, many studies have investigated consumers' attitudes toward product placement in media content such as movies and television shows. However, few studies have used systematic framework to assess influence of social structural variables and socialization agents on consumers' product placement attitudes and purchase intentions for product placements in television shows. Based on Consumer Socialization framework and agenda-setting, cultivation theory, current study investigates product placement attitudes and behavioral intentions among college students. The results show that peer communication, one of the socialization agents, has strongest relationship with for both placement-related attitudes and purchase intentions. Findings also show the associations …