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Mass Communication

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Louisiana State University

2007

Conan O'Brien

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"But Seriously, Folks...": Understanding The Political Effects Of Late Night Television Comedy, Danielle Lynn Sarver Jan 2007

"But Seriously, Folks...": Understanding The Political Effects Of Late Night Television Comedy, Danielle Lynn Sarver

LSU Doctoral Dissertations

The potential political effects of late night comedy programs have been a subject of much debate and concern, particularly since the 2000 Presidential election. Research into this area has been characterized by inconsistency in operationalizations of audiences and an almost exclusive focus on quantitative research. This project was designed to address key concerns that are central to this burgeoning literature by examining “heavy” viewers of late night talk shows (including audiences of Leno, Letterman, and Conan O’Brien) and “heavy” viewers of “The Daily Show with Jon Stewart.” A combination of qualitative and quantitative methodologies were used to understand the relationships …