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Political #Tweet-Talkin': How Reporters And Politicians Use Twitter In State Government, Jennifer Korth
Political #Tweet-Talkin': How Reporters And Politicians Use Twitter In State Government, Jennifer Korth
LSU Master's Theses
Political and media institutions have a dynamic relationship at both the national and state level. Over time, their relationship has changed as a result of technological advances. Twitter has become a powerful communication tool for both politicians and media professionals and has changed the way these two groups correspond with one another and with constituents. Little research has been conducted on state-level political and media institutions’ use of Twitter and this two-project piece aims to fill this void. Project 1 identifies the extent to which journalists covered United States governors’ tweets in 2017. Generally, very few tweets per governor were …
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
LSU Doctoral Dissertations
The use of Twitter as a channel for weather information inspires a deeper analysis of key information nodes during episodes of high impact weather, especially local meteorologists. To optimize communication on the channel, it is important to understand what kinds of messages produce exposure and attention among users—which translates to knowledge that could improve the reach of a warning. Literature identifies two key models that well describe the cognitive processing of tweets and warnings. The Protective Action Decision Model (PADM) describes risk perception and the factors that enable or disable one from acting on a warning. Particularly through environmental and …
Advancing Democracy One Tweet At A Time, Landon T. Hester
Advancing Democracy One Tweet At A Time, Landon T. Hester
LSU Master's Theses
This thesis takes a broad look how citizens use social media to foster political discussion, enhance political knowledge and engage in political participation in the United States. In this study, democracy is broken down into three empirically measurable components: political discussion, knowledge and participation. To begin, I provide an in-‐depth review of past research examining the impact social media has on each element of democracy. In addition, I analyze data collected from a novel social media panel of 3,811 Twitter users by researchers from Louisiana State University (Davis et. al, 2017). From this, I measure the impact that Facebook and …
Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet
Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet
LSU Master's Theses
Lippmann (1922) theorized that we understand our world through elites and the media because we cannot experience everything ourselves. We look to others to share their experiences with us. In this way, the media and elites tell us what is important in our world. Converse (1964), Zaller (1992), and Lupia (1994) argue that not only do elites and the media help us see what is important, but they draw out attributes of these issues to help us make political determinations congruent with our belief systems. In this thesis, I conduced two studies investigating candidate, party, and White House tweets about …
The Spiral Of Silence In Virtual Space: Examining How Expert Participation, Digital Media Form, And Opinion Congruency Relate To Opinion Expression, Yiwei Zhang
LSU Master's Theses
This study tested the spiral of silence in both Social Networking Sites (SNS) and online discussion forums. It argued that online expert participation may influence people's willingness to take part in an online discussion. A two (opinion climate) by two (expert participation) experiment was designed to examine how expert participation influenced the relationship between people’s willingness to speak out and opinion climate with the controversial topic: abortion. In this study, the spiral of silence effect was only found when experts were present in the discussion.
Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi
Organizational Twitter Use: A Qualitative Analysis Of Tweets During Breast Cancer Awareness Month, Pratiti Diddi
LSU Master's Theses
One in eight women will develop breast cancer in her lifetime. The best-known awareness event to fight the health issue is Breast Cancer Awareness Month (BCAM). Twitter is a growing source of health information amongst users; however, little research exists into understanding how various organizations use their Twitter accounts to communicate about breast cancer during BCAM, as well as implications of this use for the health information consumers. In this context, there is also a dearth of research about if, and how organizations use behavioral change theories to tailor their social media content or not. The paper explored through qualitative …
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
"Les Miserables: The Twitter Revolution" : A Study Of Fan Activity, Parasocial Relationships, And Audience-Persona Interactions, Lance Stephen Bordelon
LSU Master's Theses
This study simulated a fan extension of the Broadway-renowned musical Les Miserables on a community level and measured the effects of fan interactions—both online and with the characters’ narratives as performed at Theatre Baton Rouge during summer 2013. The stimulus materials in this study were Tweets distributed via Twitter identities for each of the lead characters whereby their thoughts and narratives were communicated with audiences and Twitter followers—coinciding with the opening of the live theatrical production. Patrons of Theatre Baton Rouge were surveyed online after the closing of the production. This study served as a practical use of Twitter for …
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal
LSU Master's Theses
This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …
Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt
Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt
LSU Master's Theses
This study presents a content analysis of Twitter posts tagged with one of six institutions to establish uses and gratifications with this medium and the art museum industry. Due to industry norms, copyright law, museums traditionally do not permit photography and therefore may limit the advancement of their mission through misuse of the social media. This study establishes a baseline by seeking to understand how museums and individual account holders engage on Twitter within the art museum space as well as begin to unearth whether museums are misusing this media outlet and limiting their potential to educate the public while …
Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez
Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez
LSU Master's Theses
As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …
Corporate Use Of Social Media, Viktorya Mirzoyan
Corporate Use Of Social Media, Viktorya Mirzoyan
LSU Master's Theses
Despite significant and constantly increasing volume of social media use by both individuals and corporate entities, scarce scholastic attention has been paid to practices undertaken by companies and organizations in creating presence on social media, managing social media accounts and communicating with constituents on social media. New social media platforms appear regularly, attracting millions of daily visitors, however, this new type of communication media still lacks in-depth analysis, which would provide guidelines to be used by corporate entities to make their presence on social media most effective. This study makes the first step to analyze possible relationships between companies’ practices …
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson
Did You Watch #Thewalkingdead Last Night? An Examination Of Television Hashtags And Twitter Activity, Jessica Hutchinson
LSU Master's Theses
This study examined on-screen hashtags and Twitter activity associated with four television programs (The Walking Dead, Pretty Little Liars, Scandal and Hannibal). Twitter facilitates real time discussions, allowing “water cooler conversations” about television to occur while shows air live. Hashtags organize these conversations around topics of interest. Active viewers will migrate to new media sources, searching for additional content that interests them. The act of complementarity increases their level of media enjoyment. The desire for this additional content dictates the viewer’s behavior. Network producers also promote media convergence, utilizing websites and social media to build word of mouth advertising for …