Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Entire DC Network
Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes
Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes
LSU Master's Theses
For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of endorsement in an online setting. To accommodate the many voices of a social network site, this study employed a new form of endorsement, a social-network endorsement, to account for the collective opinions and feedback of social network site members. Using an experimental design, this study tested the credibility, engagement, and interactivity of three types of endorsements: a corporate endorsement, a third-party endorsement and a social-network endorsement. Two hundred fifty-one participants examined one of three sites, …
What Content Makes People Want To Use Sports Websites?, Cara Francesca De Carlo
What Content Makes People Want To Use Sports Websites?, Cara Francesca De Carlo
LSU Master's Theses
This study looked at sports websites to see how the variables information, humor, entertainment, community, and credibility affected sports website users’ intentions to use and re-use sports websites. Three groups of 25 and one group of 30 participants each completed a website viewing activity and corresponding survey. There were four website viewing activities (one for each group). The activities led participants on tours of ESPN.com, Deadspin.com, Football Outsiders, and Yahoo! Sports. Furthermore, the tours were designed to expose participants to the variables (as defined under disposition theory and uses and gratifications). Likewise, the corresponding survey assessed participants’ intentions to use …
Risk Reporting And Source Credibility: Trying To Make The Readers Interested, Raluca Cozma
Risk Reporting And Source Credibility: Trying To Make The Readers Interested, Raluca Cozma
LSU Master's Theses
An experiment with 98 participants was conducted to explore the effects of government versus multiple sources on perceived credibility and interest when applied to the same risk stories. It also analyzed the effects of source treatment on participants' assessment of government credibility and source reasonableness. The study investigated the effects of demographic characteristics of participants (age, gender, media use) on the same variables, and tried to determine if there was any statistical correlation between the two dependent variables of credibility and interest. It also analyzed the effects of human-interest reports on credibility and interest. Overall, the study found that participants …
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
Credibility And Authority On Internet Message-Boards, Ryan Goudelocke
LSU Master's Theses
This research aimed to provide some proof or refutation of the hypothesis that online communities develop specialized vocabularies, often technical jargon, and use elements of those vocabularies, here labeled “tokens,” to ascribe credibility and/or authority to other posters. The literature from a variety of communications fields relating to this topic was summarized as a progression from an early “limitations” model of computer-mediated communication (CMC) to a later “opportunities” model. The drawbacks of current research were outlined and some new paths were sketched, including the methodology employed here. Several discussions from different Web sites, each containing hundreds of posts, were tabulated …