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Louisiana State University

Theses/Dissertations

Content analysis

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In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell Jan 2015

In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell

LSU Master's Theses

This study examined media frames newspapers use in their coverage of the oil and gas industry. A content analysis was conducted to analyze if the oil and gas industry was portrayed positively or negatively in Louisiana newspapers compared to Texas newspapers and how the coverage between states differs. This comprehensive content analysis of print media coverage analyzed newspaper articles and provided a detailed explanation of results about how the oil and gas industry was portrayed over a five-year period of time as compared to other studies, which only analyzed the industry during a crisis period. Through categorization of the frames …


Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais Jan 2015

Framing Theory And Its Application To The Fracking Controversy In St. Tammany Parish, Lindsay Colleen Rabalais

LSU Master's Theses

When Helis Oil & Gas Company announced it was interested in drilling for oil in Louisiana’s St. Tammany Parish, it ignited a firestorm. The proposed drilling project would use hydraulic fracturing – or “fracking” – causing some residents to voice their concerns for the parish’s wellbeing. My thesis looks to framing theory to analyze how local media covered the issue, as well as the effects those frames might have on public policy and the lawsuits that arose out of the proposed drilling operation. I performed quantitative and qualitative content analyses of local media coverage of this issue from April 2014 …


Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson Jan 2015

Compromising The Craft: A Mixed-Methodological Analysis Of The Products And Processes Of Storytelling In Local Television And Digital News, Keren Esther Henderson

LSU Doctoral Dissertations

Before the Telecommunications Act of 1996, station ownership was highly restricted to ensure that owners could not dominate in any one market nor own more than a handful of stations across all markets. The Act deregulated station ownership, redefining the role of the station owner from a financial supporter of public communication to an aggressive competitor in the television marketplace. With nearly three quarters of Americans citing local television and digital journalism as their top sources for information, this study serves two purposes: (1) to confirm the existence of storytelling as a professional, value-driven journalistic behavior in local television news …


Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt Jan 2014

Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt

LSU Master's Theses

This study presents a content analysis of Twitter posts tagged with one of six institutions to establish uses and gratifications with this medium and the art museum industry. Due to industry norms, copyright law, museums traditionally do not permit photography and therefore may limit the advancement of their mission through misuse of the social media. This study establishes a baseline by seeking to understand how museums and individual account holders engage on Twitter within the art museum space as well as begin to unearth whether museums are misusing this media outlet and limiting their potential to educate the public while …


Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez Jan 2014

Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez

LSU Master's Theses

As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …


Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel Jan 2013

Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel

LSU Doctoral Dissertations

This research builds upon the work of Entman & Rojecki (2001) in examining the ways the most influential movies use racial stereotypes in media frames. The results of this study contribute to the rather limited mass media research and body of knowledge regarding the media content that attracts the largest and most enduring audiences in the new media landscape. As ten of the films that have generated the most revenue, the movies in this sample constitute a genre of movies that are also a prime feature of on-going publishing, cable, internet, digital gaming, DVD, and movie sequel franchises. If, as …


The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen Jan 2011

The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen

LSU Master's Theses

The United States maintains a worldwide network of military bases and spends more on military expenses than the rest of the world combined. This project seeks to analyze how the U.S. mainstream media cover and discuss the American Empire both broadly and specifically. I conducted a quantitative content analysis and a qualitative textual analysis of the Media coverage of the 2009 U.S. – Colombian military base agreement, which was protested by Latin American leaders. I analyzed the coverage in the New York Times, Washington Post, CNN.com, and The Miami Herald regarding the US military’s use of bases in Colombia in …


The Murrow Tradition: What Was It, And Does It Still Live?, Raluca Cozma Jan 2009

The Murrow Tradition: What Was It, And Does It Still Live?, Raluca Cozma

LSU Doctoral Dissertations

This dissertation explores the differences in the quality of radio foreign news and foreign correspondents between CBS during World War II and NPR during the Iraq War II. Triangulating quantitative and qualitative methods (content analysis, historical research, and in-depth interviews), this study proposes a model of quality foreign news to help determine what the Murrow tradition means. The model is then used to test if that celebrated tradition lives on in a non-commercial setting at NPR. The two-pronged model pulls together theories of mass communication and historical accounts to assess (1) the quality of the foreign correspondents at the two …


Are Murders Equal In The Eyes Of The Media?: A Study Of Race, Gender, Class And Quality Of Coverage, Tobie Marie Blanchard Jan 2005

Are Murders Equal In The Eyes Of The Media?: A Study Of Race, Gender, Class And Quality Of Coverage, Tobie Marie Blanchard

LSU Master's Theses

Crime news is an important component of local news. A literature review suggested that the media’s coverage of crime news can reveal vital information about media routines and biases. The main issue in this study is race and the media. The subtext of crime news and how the media cover different races when dealing with crime can speak to the larger issues of race and the media. The primary focus of this study was to examine how the media cover victims of murder, but more specifically to investigate any differences that may exist in how they cover White and Black …


A Tale Of Two Champions: Lsu And Southern University Compete For Coverage In Louisiana Newspapers, Damiane Christopher Ricks Jan 2005

A Tale Of Two Champions: Lsu And Southern University Compete For Coverage In Louisiana Newspapers, Damiane Christopher Ricks

LSU Master's Theses

The study’s purpose was to discover if two Louisiana newspapers gave Louisiana State University’s football team more favorable coverage than that of the team from Southern University, a historically black university. A content analysis of articles published in The Advocate (Baton Rouge) and the Times-Picayune (New Orleans) from the 1995 and 1998 seasons when Southern University’s team accomplished greater success than LSU’s team, and the 2003 season when both teams won national championship titles revealed that while LSU’s team did not receive more prominent coverage and praise than Southern University’s team, racial stereotypes appeared throughout the 667 articles analyzed. Although …


Foreign News Coverage In Selected U.S. Newspapers 1927-1997: A Content Analysis, Cleo Joffrion Allen Jan 2005

Foreign News Coverage In Selected U.S. Newspapers 1927-1997: A Content Analysis, Cleo Joffrion Allen

LSU Doctoral Dissertations

This content analysis was designed to examine, in a single longitudinal study, trends in the quantity and kinds of world news coverage in selected U.S. newspapers during times of relative peace. Using complementary proportion and absolute-item frequencies, two constructed weeks in 1927, 1947, 1977, and 1997 in three newspapers, 168 issues in all, were analyzed. The findings indicate that the percentage of foreign news coverage compared to non-foreign coverage in the three newspapers actually increased between 1927 and 1997. The amount of foreign coverage spiked in 1947 and then started to decline. But even with the decline, coverage by proportion …


How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke Jan 2002

How The Media Are Portrayed In Print Advertisements: A Content Analysis Of Magazine Advertisements Throughout The Twentieth Century, Kathryn Elizabeth Burke

LSU Master's Theses

This study examines the portrayal of media within print advertisements found in Harper's Magazine between 1931 and 2000. This study evaluated a number of categories to provide understanding of the role of media within society, specifically the portrayal of gender and media use, how media are used in society and the perceived class within the advertisements featuring media products. The study also looked at the Diffusion of Innovation Theory, which states that a socioeconomic elite group are the first people within a society to adopt new ideas or technologies. A content analysis, both quantitative and qualitative, of Harper's Magazine produced …