Digital Commons Network^™

A Study Of The Effect Of Sympathetic Framing On Attitudes Toward The Homeless, Marshall Mills

Honors Theses

No abstract provided.

Color, Culture, And The Implications For Emotional, Cognitive, And Behavioral Reactions, Renee Lucas

LSU Master's Theses

Color plays a significant role in life, influencing how we perceive things, how symbols change in meaning, how brands, logos, and pictograms are communicated, as well as how our emotions are perceived and how our moods are affected. For designers, advertisers, and visual communicators, color is crucial because it has a big impact on how people perceive, relate to, and value an image or advertisement. There are many factors that play a role when people develop their personal color interpretations – one being culture. The purpose of this study is to investigate the links between culture, color, and individuals’ cognitive, …

The History And Continuing Impacts Of Press Staff And Media Relations In Congress, Madelyn Cutrone

Honors Theses

No abstract provided.

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

The Effects Of Covid 19-Related Social Media Hate Crime On Asian And Asian Americans' Self-Esteem, Saachi Chugh

LSU Master's Theses

The COVID-19 pandemic has changed the way people communicate, live, socialize and perhaps the way they feel about the Asian population. The United States has seen a rise in the Asian hate crimes on online and offline platforms since the beginning of the pandemic which has affected the overall well-being of the Asian population. To our knowledge, the present study is one of the first studies to address the effects of COVID 19-related online perceived racial discrimination on the self-esteem of Asians. Additional objectives were to reveal the different coping mechanisms being used by the Asian population to cope with …

Parasocial Relationships With Online Influencers, Sydney Reynolds

LSU Master's Theses

Current research on parasocial relationships has a focus on the media consumer and the media personae in television or film where the media consumer exerts time and emotional energy into the relationship while the character is unaware of their existence. The purpose of this study is to explore the Influencers and further conceptualize the term parasocial relationship to include these online mediated relationships and interactions. This study explores parasocial relationships and what is associated with them in the context of social media with respondents who consistently engage with social media Influencers. Social media Influencers address their audiences personally and share …

Preventing Brand Activism From Backfiring: How The Use Of An Ingroup Model Can Limit The Negative Effects Of One-Time Csr History, Cole C. Dunnam

LSU Master's Theses

Brands are beginning to engage in corporate social advocacy (CSA) with social movements to form deeper connections with their audience, but not all are successful. This thesis asks why a brand’s target audience considers some CSA campaigns as more authentic than others. In Study I, I use Twitter data to conduct an exploratory analysis that applies existing research to two extreme CSA cases: Nike’s Emmy-winning “Dream Crazy” campaign starring Colin Kaepernick and Pepsi’s unsuccessful “Live for Now– Moments” campaign starring Kendall Jenner. Pepsi failed despite its history of corporate social responsibility (CSR) initiatives. I suggest that group identity theory impacts …

Cross-Issue Agenda Setting From Racism To Immigration: Spreading Activation Or Group Threat?, Martina Santia

LSU Doctoral Dissertations

Little research to date offers evidence for the “cross-issue agenda setting effect,” that is transfer of salience from media coverage of racism to perceived importance of immigration. Laboratory experiments afford the opportunity to facilitate causal inference in determining whether this cross-issue effect is due to a cognitive mechanism of spreading activation (as conventionally assumed in agenda setting research) or to a cumulative, affective process driven by perceived threat to a certain identity group. Observational data, on the other hand, allow to externally validate the experimental results beyond the constrained settings typical of laboratory experimentation.

This dissertation combines the strengths of …

Analyzing The Effects Of Gender On Public Evaluation Of Elected Officials’ Covid-19 Responses, Sydney Mcgovern

Honors Theses

No abstract provided.

The Obstacles Of Self-Expression In Vulnerable Populations, Maria Pham

Honors Theses

No abstract provided.

The Effects Of Media Representation On Black Civic Engagement & Media Usage, Charity Williams

Honors Theses

No abstract provided.

Louisiana Social Studies: A Look Into The Culture, History And Business Of Our State, Ava Borksey

Honors Theses

No abstract provided.