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Mass Communication

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Louisiana State University

Theses/Dissertations

2014

Stereotyping

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Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal Jan 2014

Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal

LSU Master's Theses

This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …


Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li Jan 2014

Impression Formation In The Online Amateur Setting: An Examination Of Transgender People, Minjie Li

LSU Master's Theses

Technology is enhancing our amateur culture, which may provide counter-stereotype depictions. The present study reexamined the continuum model of impression formation by investigating how the mechanism of an amateur technology platform interacts with the depiction of amateur content created by social minority members to redirect people’s cognitive process of impression formation of minority members in the online amateur setting. More specifically, conducting a 2 (Stereotype Depiction) x 2 (Platform) experiment, this study looked at whether amateur platform YouTube encouraged people to go beyond stereotyping to form an counter-stereotypic impression of the mediated transgender person featured in the amateur content. Moreover, …