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Louisiana State University

LSU Master's Theses

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Agenda setting

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Similarities And Differences In Western Media Portrayals Of The Greek Economic Crisis: A Qualitative Analysis Of The Guardian And The New York Times' Summer 2015 Coverage Of The Greek Economic Crisis, Tryfon Boukouvidis Aug 2018

Similarities And Differences In Western Media Portrayals Of The Greek Economic Crisis: A Qualitative Analysis Of The Guardian And The New York Times' Summer 2015 Coverage Of The Greek Economic Crisis, Tryfon Boukouvidis

LSU Master's Theses

This study examines newspaper coverage of the Greek economic crisis in the summer of 2015 by exploring attribution of responsibility to the actors involved in the crisis. I performed a qualitative content analysis on 114 news stories, 59 from The Guardian and 55 from The New York Times. Prior literature has indicated that American newspapers tend to present economic crisis from an elite perspective, which could distort public opinion to reflect elite views. Following previous studies, I analyzed the news stories in terms of how they used the responsibility frame of coverage of the Greeks and their creditors. The …


Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans Jan 2015

Defining Dad: Media Depiction Of The Modern Father In Print Advertising, John Robert Evans

LSU Master's Theses

From an advertising perspective fathers are a highly attractive consumer demographic. In order to market to this audience it is important to understand how fathers are framed. With an increase in the number of fathers identifying themselves as caregivers according to the 2012 census, effective marketers would be well-served if they understood what type of frame applies when fathers are employed vs. stay at home. This analysis used framing theory to determine how message givers use frames within their advertisements to explain which particular aspects of the father are given salience. This study is a content analysis of father frames …


The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen Jan 2011

The American Empire: A Content And Textual Analysis Of The Media Coverage Of The 2009 U.S. And Colombia Military Base Agreement, Britt Don Christensen

LSU Master's Theses

The United States maintains a worldwide network of military bases and spends more on military expenses than the rest of the world combined. This project seeks to analyze how the U.S. mainstream media cover and discuss the American Empire both broadly and specifically. I conducted a quantitative content analysis and a qualitative textual analysis of the Media coverage of the 2009 U.S. – Colombian military base agreement, which was protested by Latin American leaders. I analyzed the coverage in the New York Times, Washington Post, CNN.com, and The Miami Herald regarding the US military’s use of bases in Colombia in …


Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken Jan 2006

Hurricane Katrina: A Content Analysis Of Media Framing, Attribute Agenda Setting, And Tone Of Government Response, Brigette Lynn Brunken

LSU Master's Theses

This study content analyzed print media coverage of government response from four newspapers in the five weeks immediately after Hurricane Katrina, looking for common frames, attribute agenda setting, and tone. In addition, it assessed week-to-week differences throughout coverage. Findings indicate that the order of Semetko and Valkenburg's (2000) common frames changed, emphasizing human interest first. Conflict, attribution of responsibility, economic consequences, and morality frames followed. Media's use of attribute agenda setting was evident throughout coverage, primarily emphasizing the issues, relief and rescue, economic, negative timeliness, and rebuilding and repairing. Media's tone of government response was moderately neutral with federal tone …


Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr. Jan 2006

Unbalanced Media Coverage And The 2004 Presidential Election: The New York Times Vs. The Washington Times, Jimmie E. Cummings, Jr.

LSU Master's Theses

The purpose of this study was to find out if either The New York Times or The Washington Times participated in unbalanced media coverage during the last two weeks of the 2004 Presidential Election. Through content analysis paragraph tone was used to evaluate news stories, columns, and editorials as positive, negative or neutral from a composite week sample. Scholars, politicians, the public as well as journalists have long argued about the existence or not of media bias and whether it is in support of liberal or conservative politics. This study was not an attempt to pick a side in that …