Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Entire DC Network
From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati
From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati
LSU Doctoral Dissertations
From Scott Baio’s endorsement of Donald Trump to Sarah Silverman’s endorsement of Bernie Sanders and subsequent rejection of the “Bernie or Bust” crowd at the DNC, celebrities have habitually inserted themselves into the political sphere, however, there has been little empirical research on celebrity endorsements of political candidates. Rooted in branding theory, this study seeks to understand the effectiveness of celebrity political endorsements by utilizing advertising effectiveness models. The primary model, derived from work done by Amos, Holmes, and Strutton (2008), translates source factors of a celebrity product endorser to those of a celebrity candidate endorser, such as credibility, attractiveness, …
Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel
Burn, Boil & Eat : An Intersection Analysis Of Stereotypes In The Most Influential Films Of All Time, Roslyn M. Satchel
LSU Doctoral Dissertations
This research builds upon the work of Entman & Rojecki (2001) in examining the ways the most influential movies use racial stereotypes in media frames. The results of this study contribute to the rather limited mass media research and body of knowledge regarding the media content that attracts the largest and most enduring audiences in the new media landscape. As ten of the films that have generated the most revenue, the movies in this sample constitute a genre of movies that are also a prime feature of on-going publishing, cable, internet, digital gaming, DVD, and movie sequel franchises. If, as …
Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison
Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison
LSU Doctoral Dissertations
This dissertation examined tolerance of polygamists as a result of exposure to television programming. Specifically, it looked at how audiences form attitudes toward the practice of polygamy and its participants in light of viewing its portrayals in popular television entertainment. Using historical research, semi-structured interviews, surveys of viewers and students, and an experiment, I explored the issue of tolerance among different types of Americans. The findings in these studies demonstrate that Americans never cared for polygamy and continue to find little appeal for its practice. Yet, we are captivated by television shows that focus on polygamy. Part of our habit …
Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey
Internet Use And Environmental Justice: An Exploratory Study, Jane Catherine Dailey
LSU Doctoral Dissertations
My study examined how inner-city adults perceive and experience the Internet as a civic engagement tool, and if they view the Internet as a tool for environmental advocacy. Research shows a consistent divide between those with Internet access and those without. Individuals living in low-income minority communities are the least likely groups to be Internet connected. Consequently, the Internet could further separate historically marginalized communities from important government and social resources rather than bringing them closer. Qualitative research methods were used to reveal socially-constructed perceptions of the Internet as a civic engagement tool in the inner city. Grounded theory techniques …