Digital Commons Network^™

Consumer Response To The Disposal Of Potentially Harmful Products: The Product Life-Cycle, Consumer Activism, And Subjective Well-Being Across Borders, Sergio Enrique Robles-Avila

Theses and Dissertations

This research attempts to uncover the factors that influence protest behaviors, specifically, consumer activism intention and how the factors are different between industrialized and developing countries. This research draws from the Values-Norms, Beliefs (VBN) Theory and the Not-In-My-Backyard (NIMBY) framework to test protest intention between the United States and Mexico regarding the improper disposal of potentially harmful products across borders. Further, this research attempts to extend the VBN-Theory to include trust-in-government, attitude towards the firm, and subjective well-being.

The findings of this research indicate that the VBN Theory is confirmed not only in the United States, but also in Mexico …

Consumers And Augmented Reality In Shopping And Services: Drivers And Consequences, Atieh Poushneh

Theses and Dissertations

This dissertation investigated the effect of augmented reality on user experience and also the mediation effect of user experience in the relationship between augmented reality and the outcome variables including user satisfaction and user’s willingness to buy/user’s willingness to use augmented reality. Three studies were conducted in three different contexts, including buying consumer products, entertainment services and vehicle service use. The results indicate that augmented reality significantly and positively influence user experience, and user experience fully mediates the impact of augmented reality on user satisfaction and user’s willingness to buy/ user’s willingness to use augmented reality. Further, the results showed …

Mapping Consumer Cognition And Emotions: A Neuroscientific Approach, Dongjun Rew

Theses and Dissertations

Although the rival theories for consumer decision making process, cognitive perspective and experiential perspective, have successfully contributed to the marketing discipline, there is an alternative point of view that cognition and emotions work together for a decision or even a behavior. However, the methodological limitation has been a big hurdle that interrupts insightfulness and fruitfulness of marketing research, especially in consumer research. This study thus aims to develop a brain map and functional connectivity of consumer decision making and emotions to show physiological and neurological evidence that emotional behaviors and cognitive behaviors are associated when consumers decide a behavior by …