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- Purchase intention (3)
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- Evil eye (1)
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Articles 1 - 18 of 18
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Sanitation Marketing In Uganda: The Impact Of Gender On Participation And Outcomes, Elizabeth Vicario
Sanitation Marketing In Uganda: The Impact Of Gender On Participation And Outcomes, Elizabeth Vicario
USF Tampa Graduate Theses and Dissertations
Uganda aims to reach universal access to basic sanitation under Sustainable Development Goal #6, but achieving this target by 2030 would require doubling the annual rate of progress. Women are disproportionately affected by poor sanitation due to their health needs and risk of facing violence, but they have historically been excluded from sanitation planning. Low household demand and poor service delivery have stalled progress in Uganda. Market-based sanitation (MBS) is a novel method of developing a sanitation market through stimulating demand and supporting a competitive atmosphere for product and service providers. This research studies the sanitation marketing activities implemented by …
Tourism And Life Quality Perceptions Of Local People: A Comparative Research In Thermal Tourism Destinations, Ahmet Cetin, Esra Katircioglu, Mehmet Boyraz, Hülya Mutlu, Hasan Huseyin Soybali
Tourism And Life Quality Perceptions Of Local People: A Comparative Research In Thermal Tourism Destinations, Ahmet Cetin, Esra Katircioglu, Mehmet Boyraz, Hülya Mutlu, Hasan Huseyin Soybali
Journal of Mediterranean Tourism Research
The purpose of the research is to reveal locals’ perceptions and attitudes toward tourism development in thermal tourism destinations, as well as to determine whether these perceptions and attitudes differ depending on the socio-demographic characteristics of the participants. Accordingly, seven hypotheses were constructed. The population of the research is formed by residents living in thermal tourism cities in the North Aegean Region. The study was designed as quantitative, and the survey method was used as the data collection tool. Using the convenience sampling method, 827 questionnaires in total were collected from locals living in Afyonkarahisar, Denizli, and Kütahya between the …
Importance-Implementation Of Disability Management Practices In Hotels: The Moderating Effect Of Team Orientation, Zakaria Elkhwesky, Islam Elbayoumi Salem, Mona Barakat
Importance-Implementation Of Disability Management Practices In Hotels: The Moderating Effect Of Team Orientation, Zakaria Elkhwesky, Islam Elbayoumi Salem, Mona Barakat
Journal of Mediterranean Tourism Research
The purpose of this study is to examine the importance of disability management practices (DMPs) and the level of implementation from the viewpoint of food and beverage (F & B) managers, F & B entry-level employees, working in F & B departments, and human resources (HRs) managers in five-star hotels in Egypt. It also analyzed the moderating role of team orientation (TO) between the importance and the implementation of DMPs. Data were collected from 400 respondents. The association between the importance and the implementation of DMPs is significant, moderate, and positive. The results also exhibited that the correlation between the …
The Effect Of Superstitions On Consumer Luck, Horoscope And Evil Eye-Oriented Purchasing Behavior: A Study In Turkey, Ibrahim Avci, Salih Yildiz
The Effect Of Superstitions On Consumer Luck, Horoscope And Evil Eye-Oriented Purchasing Behavior: A Study In Turkey, Ibrahim Avci, Salih Yildiz
University of South Florida (USF) M3 Publishing
Superstitions have taken an important place in people's lives since the past. Despite the increase in the educational level of people, superstitions still exist. Superstitions, which have been researched especially by studies in the field of psychology, have not been adequately studied in the field of marketing. However, it is known that superstitions have an effect on the behavior of consumers. In this context, the aim of the research is to determine the effect of the superstitions of consumers on their chance-oriented, horoscope-oriented and evil-eye-oriented purchasing behaviors. Data were collected through an online questionnaire due to the pandemic. The survey …
Factors Affecting Investors’ Buying Decision In Real Estate Market In Northern Cyprus, Gurkan Arslan, Karen Howells
Factors Affecting Investors’ Buying Decision In Real Estate Market In Northern Cyprus, Gurkan Arslan, Karen Howells
University of South Florida (USF) M3 Publishing
North Cyprus has some mixed features in terms of being a region for investment. As a de-facto state it could be seen as an extensively risky place to buy property, as any future reconciliation on the island could see the property being forfeit. Conversely, it is seen as a very lucrative area to invest, as the property values in European terms are very low. For the price of a two bedroom apartment in most places in Western Europe, the investor could buy a villa with a swimming pool in North Cyprus. Other redeeming features are the extremely low crime rate, …
Perceived Usefulness, Ease Of Use, Online Trust And Online Purchase Intention: Mediating Role Of Attitude Towards Online Purchase, Muhammed Yazeed, Mohammed A. Dantsoho, Adamu A. Abubakar
Perceived Usefulness, Ease Of Use, Online Trust And Online Purchase Intention: Mediating Role Of Attitude Towards Online Purchase, Muhammed Yazeed, Mohammed A. Dantsoho, Adamu A. Abubakar
University of South Florida (USF) M3 Publishing
Despite this significant breakthrough on the emergence of e-commerce due to the proliferation of the Internet, little work has explored whether attitude towards online purchase can mediate the relationship between perceived usefulness (PU), Ease of Use (EU), Online Trust (OT) and Online Purchase Intention (OPI). This study was set to examine the mediating role of attitude towards online purchase on the relationship between PU, EU, OT and OPI. A cross-sectional research design was used to gather data from the research respondents using a simple random sampling procedure. 441 useful responses were used to analyse the data using partial least square …
Social Media Marketing The African Door Of Return Experience In Badagry-Nigeria, Huseyin Arasli, Maryam Abdullahi, Tugrul Gunay
Social Media Marketing The African Door Of Return Experience In Badagry-Nigeria, Huseyin Arasli, Maryam Abdullahi, Tugrul Gunay
University of South Florida (USF) M3 Publishing
This study examines the role of social media in promoting the standard of return festivals and revisiting intentions in Badagry, Lagos, Nigeria. The festival, also known as the Door of Return festival, is a cultural event commemorating 400 years of African ancestors who were forcibly taken away as slaves and are now back to their mother land as queens and kings. The African ‘door of experience’, which took place in Lagos Nigeria is the 3rd door of return ceremony reflecting the significance of the slave trade activities that took place in the ancient town of Badagary. Data was collected in …
Does Millennial Shopping Orientation Using Augmented Reality Enabled Mobile Applications Really Impact Product Purchase Intention?, Anil Kumar
University of South Florida (USF) M3 Publishing
Augmented reality (AR) applications have emerged as rapidly developing technology used in both physical and online to enhance the purchase intention. However, the research on product purchase intention using AR enabled mobile applications is still inconclusive. Thus this study is an attempt to examine whether augmented reality enabled mobile applications really impact the product purchase intention of Millennials. The study employed a survey questionnaire and administered directly to the respondents to collect the primary data. The results indicate that hedonic motivation, Telepresence, perceived ease of use, and service quality are positively related to product purchase intention whereas there is no …
Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin
Exposure To E-Cigarette Marketing And Product Use Among Highly Educated Adults, Onur Sahin
University of South Florida (USF) M3 Publishing
Although the use of e-cigarettes is new compared to conventional cigarettes, the rate of use is increasing rapidly. E-cigarettes, unlike traditional cigarettes, are not subject to marketing limits. The relationship between e-cigarette advertisement exposure and e-cigarette perception, susceptibility, and usage in a sample of highly educated adults is investigated in this research. A total of 482 fully completed questionnaires were obtained in an online survey, and 463 of the respondents were aware of e-cigarettes. The relationship between e-cigarette exposure, marketing, and current and ever usage, as well as perception and susceptibility to use e-cigarettes among never e-cigarette users, was investigated …
Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik
Effect Of Brand Credibility And Innovation On Customer Based Brand Equity And Overall Brand Equity In Turkey: An Investigation Of Gsm Operators, Suphan Nasir, Ozge Guvendik
University of South Florida (USF) M3 Publishing
Today, challenging and intense global competition conditions have led to the transformation of local and small markets into larger and more developed markets. For this reason, firms have had to make different strategic decisions in order to survive and profit. If firms want to challenge the competitors one way is to increase their brand equity. The main purpose of this research is the effect of brand credibility and innovation on customer based brand equity and overall brand equity in the context of three GSM operators in Turkey. The sample for the study is limited to 589 participants. The data was …
Investigating Drivers Influencing Choice Behaviour Of Islamic Investment Products, Hanudin Amin
Investigating Drivers Influencing Choice Behaviour Of Islamic Investment Products, Hanudin Amin
University of South Florida (USF) M3 Publishing
Drawing upon the theory of consumption value (TCV), this research is aimed at investigating factors influencing bank customers' choice behaviour of Islamic investment products. The effects of functional value, emotional value, epistemic value, conditional value and social value on choice behaviour are examined using a questionnaire survey. A total of 350 respondents sourced from bank customers were approached to elicit their choice behaviours of Islamic investment products offered currently by various Islamic banks in Malaysia. Using the Partial Least Squares (PLS), the empirical results obtained indicate that all proposed variables are of their influence on the bank customers’ decision to …
The Effect Of Corporate Social Responsibility On Consumer-Based Brand Equity: A Research On Automobile Brands, Ali Koroglu, Ibrahim Avci
The Effect Of Corporate Social Responsibility On Consumer-Based Brand Equity: A Research On Automobile Brands, Ali Koroglu, Ibrahim Avci
University of South Florida (USF) M3 Publishing
One of the important issues that businesses emphasize in order to gain advantage in today's competitive environment is corporate social responsibility. Because the consumers' expectations from businesses are not only products and services, but also they expect them to behave responsibly towards society. Consumers care about the corporate social responsibility of businesses and brands of businesses with corporate social responsibility are more accepted by consumers. The aim of the research is to examine the effect of corporate social responsibility on consumer-based brand equity dimensions and the effects of these dimensions on purchasing intention. In this context, an online survey form …
Brand New Leisure Constraint: Covid-19, Guliz Coskun
Brand New Leisure Constraint: Covid-19, Guliz Coskun
University of South Florida (USF) M3 Publishing
The recent pandemic caused serious losses in the leisure industry worldwide. The recreation facilities and event management companies have suffered the negative economic impact of the pandemic, and some of them even went bankrupt. Due to facility closures and lockdowns people have no choice to spend their leisure time at home and engage in home-based leisure activities. The leisure time activity participation was already low among Turkish people before the pandemic. The fear of getting infected with COVID-19 led people to stay at home even during the summer times when the lockdown was paused. Families have to spend more time …
The Impact Of Consumers Price Level Perception On Emotions Towards Supermarkets, Abdulcelil Cakici, Sena Tekeli
The Impact Of Consumers Price Level Perception On Emotions Towards Supermarkets, Abdulcelil Cakici, Sena Tekeli
University of South Florida (USF) M3 Publishing
Although cognition and emotion have been regarded as opposing concepts, recent studies have shown that they are closely connected to each other. Consumers’ purchasing decisions depend on the emotions evoked by their price perceptions rather than the actual price of the products or services. Thus, the purpose of this study is to find out the effects of price perception level on emotions towards supermarkets. Based on the literature review, Cognitive Appraisal Theory was adapted including price level perceptions- perceived expensiveness and perceived cheapness- and emotions- negative and positive- towards supermarkets. Data were collected through a questionnaire in Mersin’s (Turkey) central …
The Impact Of Tiktok’S Plastic Surgery Content On Adolescents’ Self-Perception And Purchase Intention, Markus Rach
The Impact Of Tiktok’S Plastic Surgery Content On Adolescents’ Self-Perception And Purchase Intention, Markus Rach
University of South Florida (USF) M3 Publishing
This paper analyzed the impact of plastic surgery related content generated by patients and by medical professionals on the self-perception and purchase intent of TikTok users. Doing so, this research project focused primarily on the short video platform TikTok, which displayed over 6 billion relevant content views, as well as a high demographic user-relevance to the main recipient of plastic surgery, females. Building upon an extensive literature review, insights and concepts from beauty, self-perception and influencer marketing research were conceptually related to frame the conceptual model for this project. Relevant user data was gathered by means of an online survey …
Extending The Theory Of Planned Behavior To Explain Intention To Use Online Food Delivery Services In The Context Of Covid -19 Pandemic, Ahmed C. Bouarar, Smail Mouloudj, Kamel Mouloudj
Extending The Theory Of Planned Behavior To Explain Intention To Use Online Food Delivery Services In The Context Of Covid -19 Pandemic, Ahmed C. Bouarar, Smail Mouloudj, Kamel Mouloudj
University of South Florida (USF) M3 Publishing
The increased fear of getting COVID-19 led to significant changes in foodservice delivery and shoppers' behaviors. This paper incorporated trust and fear of COVID-19 into the theory of planned behavior (TPB) model to explore shopper’s intention to use online food delivery (OFD) services in the context of the COVID-19 pandemic. A self-administered questionnaire was developed to collect data from 278 respondents intercepted at the three largest shopping centers located in Algiers city (Algeria). A multiple regression analysis was used to test the hypotheses of the model. This research found that intention to use OFD is significantly and positively affected by …
Improving Environmental Protection: One Imagined Touch At A Time, Luke Ingalls Liska
Improving Environmental Protection: One Imagined Touch At A Time, Luke Ingalls Liska
USF Tampa Graduate Theses and Dissertations
Can imagined touch of flora and fauna (i.e., the plants and animals of the natural world) make you more willing to support environmental protection efforts? Across seven studies, I demonstrate that by asking consumers to imagine touching fauna, marketers can encourage consumers to become more engaged in environmental protection efforts. This effect occurs because imagined touch generates haptic imagery, which enhances a consumer’s emotional attachment to fauna. I demonstrate that emotional attachment to fauna induced via imagined touch enhances individual’s willingness to share Facebook posts, improves their willingness to support increased fines for environment-related offenses, and increases the number of …
Increasing Personal And Product Influence Through Background Auditory And Visual Cues, Zhihao Yu
Increasing Personal And Product Influence Through Background Auditory And Visual Cues, Zhihao Yu
USF Tampa Graduate Theses and Dissertations
Effective persuasion is indispensable for success in business and in life. People may have the best idea, the best product, and the best policy, but without persuading their target audiences to take actions, none of those would matter. However, getting people to say “Yes” is becoming harder and harder. We are living in a complicated world that is busy and crowded with too much information. People are getting more used to processing information in an automatic way and not bothering to scrutinize every bit of information. As a result, companies and individuals have fewer chances to influence their audiences through …