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Study Of Selection Behavior Of Wine For Different Markets, Sarah C. Tobias
Study Of Selection Behavior Of Wine For Different Markets, Sarah C. Tobias
Honors Theses and Capstones
No abstract provided.
Smart Phone Purchasing Habits Among The University Of New Hampshire Students, Alexa Lomonaco
Smart Phone Purchasing Habits Among The University Of New Hampshire Students, Alexa Lomonaco
Honors Theses and Capstones
College students are more connected to technology now than ever, especially because a smart phone that has all of the capabilities of a computer is right in their pockets. This study delves into why students at the University of New Hampshire purchase their smart phones, how they use their smart phones, and how to better market toward profitable segments. The two segments found were the technology buffs, who are smart phone experts and are constantly on their devices, and the practical users who mainly use their smart phones for texting and calling. The results from the study showed that students …