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Examining The Brand Image Of Paul College, Rebecca E. Milbury
Examining The Brand Image Of Paul College, Rebecca E. Milbury
Honors Theses and Capstones
The idea of a company’s brand image is a marketing subject that many companies need to consider. How consumers see or feel about a company is extremely important especially for higher education. Business schools are very competitive and in order to succeed, they need to understand how their students, alumni, faculty, and staff feel about their school. The results of the brand image survey are compared to those from a recent study completed in 2016. There are a few changes made to this survey, including adding alumni, faculty, and staff to the respondent pool. In doing so, this research will …
College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie
College Football 150-Year Anniversary (Cfb150): Branding A Sesquicentennial Within Sport, Carlton F. Robie
Honors Theses and Capstones
No abstract provided.