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The Use Of Relationship Marketing In Developing Network And Co-Operative Links Within Tourism Product Marketing Groups (Pmg’S, Catherine Gorman
The Use Of Relationship Marketing In Developing Network And Co-Operative Links Within Tourism Product Marketing Groups (Pmg’S, Catherine Gorman
Books / Book chapters
Co-operative marketing groups are common in tourism, particularly in the case of destination marketing. Destination tourism marketing groups offer a diverse range of tourism products and experiences which complement each other and are delineated by a specific geographical parameter. Tourism product marketing groups offer similar tourism products or services and through a co-operative approach focus on an identified target markets. Co-operative marketing can make greater impact in terms of market presence and can be more cost effective. Members need to see the value in their membership in order to remain involved. Many tourism product providers are SMTE’s (Small and Medium …
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Developing Ireland As A Successful Garden Tourism Destination, Catherine Elizabeth Gorman
Conference papers
The marketing of Ireland as a garden destination has been evolving over the past six years. The complexity of Ireland’s history and modern circumstances have led to the demise of Irish gardens over the past three centuries. An initiative entitled The Great Gardens of Ireland Restoration Programme has been operated under the Operational Programme for Tourism 1994-99 which has been funded by the European Union. The outcome of the scheme has been twofold; the funding has rescued a significant part of Irish heritage and history; it has provided many new comprehensive tourist attractions to both the domestic and overseas market. …