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Consumer Understanding Of Nutritional Supplements: An Irish Context, Julie Anne Walsh, Angela Wright
Consumer Understanding Of Nutritional Supplements: An Irish Context, Julie Anne Walsh, Angela Wright
Dept. of Organisation & Professional Development Publications
Nutritional Supplements have been available in Ireland for over thirty years. Originally available in health food stores only, supplements now have several distribution channels including pharmacy, practitioner, and online. Recommendations for consumption can come from many sources including general physicians, alternative practitioners, dieticians and nutritionists. The demand for Nutritional Supplements has increased over the years, and the industry has expanded exponentially. Nutritional Supplements provide an important opportunity to optimize illness prevention. As scientists and health professionals start to understand the value of Nutritional Supplements in terms of the prevention and treatment of disease, consumers follow suit. Market growth of Nutritional …
Beyond Service Attributes: Do Personal Values Matter?, Srinivas Durvasula, Steven Lysonski, A.D. Madhavi
Beyond Service Attributes: Do Personal Values Matter?, Srinivas Durvasula, Steven Lysonski, A.D. Madhavi
Marketing Faculty Research and Publications
Purpose – Service firms constantly look for ways to differentiate their offering. Recently, personal values have emerged as a way to understand how customers fulfill deeper needs when consuming a service. This paper aims to examine how personal values operate in the evaluation of higher education services. Like other services, marketing has become essential to higher education as universities compete aggressively for students and differentiate their service offerings. Although attribute-based measures such as SERVQUAL provide useful information to service providers, personal values may offer a deeper understanding of how customers judge the quality and desirability of an educational institution’s services. …
Differences In Exchange Situations In Fast Moving Consumer Goods' Markets, Rose Leahy
Differences In Exchange Situations In Fast Moving Consumer Goods' Markets, Rose Leahy
Dept. of Marketing & International Business Publications
This paper explores the perceptions and the behaviour of consumers in Fast Moving Consumer Goods’ (FMCG) markets, with the objective of determining the nature of exchange in these markets. Adopting a qualitative approach to the research, ten focus groups were conducted among Irish consumers in FMCG markets. Emerging from the research are four dominant exchange situations that exist in FMCG markets. These exchange situations are classified as inconsistent transaction exchanges, distant committed exchanges, opportunistic interactive exchanges and reciprocal interactive exchanges. The dominant conclusion of this paper is that marketing strategies appropriate to these exchange situations need to be developed, …
Digital Piracy Of Mp3s: Consumer And Ethical Predispositions, Steven Lysonski, Srinivas Durvasula
Digital Piracy Of Mp3s: Consumer And Ethical Predispositions, Steven Lysonski, Srinivas Durvasula
Marketing Faculty Research and Publications
Purpose – Illegal downloading of music has become an inexorable and rampant activity particularly among college students who have been little deterred by industry legal actions. The purpose of this research is to examine the present state of downloading and how ethical orientation and attitudes towards MP3 piracy impact such activities. The paper also aims to use ethical scenarios as a way of understanding the ethical reasoning in illegal downloading.
Design/methodology/approach – Key research questions are proposed that are related to illegal downloading. A sample of 364 university students was used to examine each research question. Statistical results are reported. …
Globalization, Expectations Model Of Economic Nationalism, And Consumer Behavior, Syed H. Akhter
Globalization, Expectations Model Of Economic Nationalism, And Consumer Behavior, Syed H. Akhter
Marketing Faculty Research and Publications
Purpose – The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is reflected in people’s expectations of their government, domestic firms, and the general public, in terms of restricting the activities of foreign firms.
Design/methodology/approach – A confirmatory factor analysis is conducted to test the model, using the LISREL procedure.
Findings – Results show acceptable fit for the proposed model. Reliability of each of the three dimensions of economic nationalism is in the acceptable range. A nomological validity test showed that economic nationalism is related …