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Pb1762-The Growing Hispanic Population In Tennessee - A Potential Market Opportunity For Farmers And, The University Of Tennessee Agricultural Extension Service
Pb1762-The Growing Hispanic Population In Tennessee - A Potential Market Opportunity For Farmers And, The University Of Tennessee Agricultural Extension Service
Marketing, Finances and Value-Added Agriculture
Tennessee farmers are motivated by current economic trends in the farm sector to seek out valueadded and direct marketing opportunities. Niche markets, including marketing to ethnic populations, are often attractive to those seeking new market opportunities. The growing Hispanic population in the state has led some to question the market potential of this audience in Tennessee.
This publication contains information relevant to Tennessee farmers and agri-entrepreneurs who are considering developing products and marketing to Hispanics. It provides general market research data and information important to understanding demand components, including geographic areas where potential demand may exist, the ability of the …