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Hello Kitty's Long-Standing Cross-Cultural Popularity In The United States And Japan, Melanie Matchette
Hello Kitty's Long-Standing Cross-Cultural Popularity In The United States And Japan, Melanie Matchette
Honors Theses
Hello Kitty’s success is unique in that the character is popular across the world and has been popular for decades. This paper seeks to determine how Sanrio has gained and maintained success in both the United States and Japan despite their differences in consumers. I will explore the differences and similarities in marketing strategies employed in each country. I develop themes that attempt to explain the success of marketing techniques unique to each country as well as marketing techniques that worked for both countries.
After exploring the reasons behind marketing success in each country, I determine what Sanrio could do …
Marketing Ideas That Could Improve Adoptions And Reduce Return Rates Of Dogs In Shelters In The State Of Michigan, Bryan Klemett
Marketing Ideas That Could Improve Adoptions And Reduce Return Rates Of Dogs In Shelters In The State Of Michigan, Bryan Klemett
Honors Theses
Dogs have always been something that attracts people’s attention. It is hard to decide whether it is their fur, their cuteness, or their personality that makes them lovable. The area I chose to conduct my research is in marketing. Since dogs are man’s best friend, what other better way is there to do a thesis than on something so lovable? This research entails marketing ideas that could increase adoption rates while reducing return rates of animals at shelters in the State of Michigan.
I chose this topic because as it is stated earlier, I am a dog lover. I have …
Anxiety In The Aisle: A Multi-Channel Study Of The Incongruence Between Wine Consumption And Wine Shopping, Brianna Amat
Anxiety In The Aisle: A Multi-Channel Study Of The Incongruence Between Wine Consumption And Wine Shopping, Brianna Amat
Honors Theses
The wine industry is extremely fragmented with few manufacturers holding a substantial market share while contending with each other for limited shelf space and shoppers. At the same time, the large selection of wines available challenges retailers and manufacturers to make wine selection and purchase as pleasant and convenient as possible for shoppers.
Retail stores, referred to as “off-premise” are the predominant outlet for purchasing alcohol. Shoppers are exposed to a wide variety of prices, bottle sizes, grape variety, etc., but the traditional in-store displays lack in the most important information for shoppers — how to navigate the aisle and …