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Profiling The Emotional Peaks And Valleys In Stories Of Cross-Border Shopping, Michael S. Mulvey, Charles E. Gengler
Profiling The Emotional Peaks And Valleys In Stories Of Cross-Border Shopping, Michael S. Mulvey, Charles E. Gengler
TTRA Canada 2019 Conference
The stories that travellers tell provide valuable insight to tourism managers responsible for shaping travel experiences. Access to consumer stories has never been greater due to the rise of online forums, reviews, and blogs (Gretzel, Fesenmaier, Lee, & Tussyadiah, 2010). Yet, researchers’ ability to make sense of these stories is limited by current theoretical and methodological approaches. We contend that there is an opportunity to develop new approaches to measure customer experience using advanced text analysis and sentiment indices. Specifically, we use narrative theory to explain the importance of emotional peaks and valleys in stories and propose a natural language …
The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
The Influence Of Time Of Day On Traveler Website Conversions, Maryse Côté-Hamel
TTRA Canada 2016 Conference
Through the analysis of the Quebec City Tourism website, the effect of the time of day of the visits on visitor conversions, which represent the attainment of specific objectives, will be investigated.