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Articles 1 - 17 of 17
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Future Proof And Real-World Ready: The Role Of Live Project-Based Learning In Students’ Skill Development, Andrew J. Rohm, Matthew Stefl, Noriko Ward
Future Proof And Real-World Ready: The Role Of Live Project-Based Learning In Students’ Skill Development, Andrew J. Rohm, Matthew Stefl, Noriko Ward
Marketing & Business Law Faculty Works
The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process. Findings suggest that live project–based learning can support the development of the technical and meta-skills necessary …
Uncertainty And Risk Are Multidimensional: Lessons From The Covid-19 Pandemic, David Stewart
Uncertainty And Risk Are Multidimensional: Lessons From The Covid-19 Pandemic, David Stewart
Marketing & Business Law Faculty Works
No abstract provided.
Cognitive And Affective Scarcities And Relational Abundance: Lessons From The Confluence Of Extreme And Chronic Scarcities In Subsistence Marketplaces, Madhu Viswanathan
Cognitive And Affective Scarcities And Relational Abundance: Lessons From The Confluence Of Extreme And Chronic Scarcities In Subsistence Marketplaces, Madhu Viswanathan
Marketing & Business Law Faculty Works
Research on subsistence marketplaces provides a number of insights about extreme and chronic resource scarcity as well as intangible scarcities in cognitive and affective realms. These insights have been developed from a variety of sources—quantitative and qualitative research, as well as education for communities and for students through a symbiotic academic-social enterprise. These insights are juxtaposed with extant work on scarcity in consumer research, to derive implications for future research and stimulate thinking on a broad variety of scarcities. Our holistic deep dive into extreme scarcity and its multiple dimensions from the perspective of consumer behavior has much to offer …
Time For A Marketing Curriculum Overhaul: Developing A Digital-First Approach, Andrew Rohm, Julian Saint Clair
Time For A Marketing Curriculum Overhaul: Developing A Digital-First Approach, Andrew Rohm, Julian Saint Clair
Marketing & Business Law Faculty Works
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address this challenge by placing digital marketing at the center of the curriculum. Through experiential learning and project-based learning, M-School courses expose students to real-life challenges involving ways in which companies and organizations generate consumer awareness, demand, and value given the significant digital shifts taking place in technology and consumer behavior. The authors …
Subsistence Marketplaces: Challenges And Opportunities, Madhu Viswanathan
Subsistence Marketplaces: Challenges And Opportunities, Madhu Viswanathan
Marketing & Business Law Faculty Works
This introductory article is a biennial exercise to reflect on the stream of subsistence marketplaces as a prelude to the special section on this topic following the Sixth Subsistence Marketplaces Conference in 2016. The call for papers was not restricted to conference presentations. At the end of the review process, the special section contained four articles spanning a diverse set of topics. The authors provide an overview of the subsistence marketplaces stream and a background of the conference series. This is followed by a brief introduction to the special issue. They then discuss the what, how, and why for past …
Implementation Of Social Innovations In Subsistence Marketplaces: A Facilitated Institutional Change Process Model, Madhu Viswanathan
Implementation Of Social Innovations In Subsistence Marketplaces: A Facilitated Institutional Change Process Model, Madhu Viswanathan
Marketing & Business Law Faculty Works
Implementation of social innovations in subsistence marketplaces often fails as a result of not bringing about institutional change. In this article, we study the process through which social enterprises facilitate local communities in effecting the process of institutional change as they introduce social innovations. Analyzing rich ethnographic data from 19 social enterprises, we develop the process of “facilitated institutional work” for implementing social innovation. We present a process model for implementing social innovation with four distinct stages involving social enterprises—(1) legitimating themselves within local communities, (2) disrupting aspects of the local institutional environment, (3) helping re-envision institutional norms or practices, …
A Comment On Privacy, David Stewart
A Comment On Privacy, David Stewart
Marketing & Business Law Faculty Works
No abstract provided.
Is The Internet Killing Your Creative Potential?, Matt Stefl, Andrew Rohm Phd
Is The Internet Killing Your Creative Potential?, Matt Stefl, Andrew Rohm Phd
Marketing & Business Law Faculty Works
The managers’ capacity for true creativity and deep critical-thinking risks being diminished by our 24/7 connectedness in an information-intensive world. In order to investigate this, the authors devised a simple experiment involving the creation of paper airplanes to gauge whether Google search behavior (serving as a proxy for our direct access to information) encourages or inhibits creativity. Our primary research question examines whether outcomes of design thinking taking place without instant access to information via the Internet would be more or less creative?
Mysteries, Markets, And Myths: Publishing Relevant Policy Research, David Stewart
Mysteries, Markets, And Myths: Publishing Relevant Policy Research, David Stewart
Marketing & Business Law Faculty Works
This issue of the Journal of Public Policy & Marketing fJPPMJ is the last to be published during my tenure as editor. The five years I have served as editor have been a time of growth for the journal: growth in submissions, growth in the number of papers published, and growth in the influence o/MPPM. Serving as the editor of a major journal such as J PPM is a learning experience. My service as editor of J PPM, combined with my prior terms as editor or" Journal of Marketing and Journal of the Academy of Marketing Science, has taught me …
Big Data Decision Making, Mark Mallinger, Matt Stefl
Big Data Decision Making, Mark Mallinger, Matt Stefl
Marketing & Business Law Faculty Works
The process we use to gather information in making decisions can be as important as the decisions themselves. Do you rely more on sophisticated analytics or intuition? Using a self-report exercise, this article assists the reader in recognizing their decision-making style and offers a framework to enhance the process.
The Impact Of Attitudinal Ambivalence On Weight Loss Decisions: Consequences And Mitigating Factors, My Bui, Courtney M. Droms, Georgiana Craciun
The Impact Of Attitudinal Ambivalence On Weight Loss Decisions: Consequences And Mitigating Factors, My Bui, Courtney M. Droms, Georgiana Craciun
Marketing & Business Law Faculty Works
This research takes a new look at individuals' attitudes and intentions towards losing weight. Study 1 examines the relationship among those interested in losing weight and individual self-evaluative ambivalence on attitude towards trying to achieve a weight loss goal and the intentions to achieve the weight loss goal. For Study 2, a between-subjects experimental design, where attitudinal ambivalence and prior outcome feedback were manipulated and self-efficacy was measured, is conducted to examine attitude towards eating healthier and intention to change eating behaviours. Findings across the two studies show that attitudinal ambivalence about the self and the individual's abilities and motivation …
Reply To Christensen And Christensen And To Malter: Pitfalls Of Erroneous Analyses Of Hurricanes Names, Madhu Viswanathan
Reply To Christensen And Christensen And To Malter: Pitfalls Of Erroneous Analyses Of Hurricanes Names, Madhu Viswanathan
Marketing & Business Law Faculty Works
No abstract provided.
Female Hurricanes Are Deadlier Than Male Hurricanes, Madhu Viswanathan
Female Hurricanes Are Deadlier Than Male Hurricanes, Madhu Viswanathan
Marketing & Business Law Faculty Works
Do people judge hurricane risks in the context of gender-based expectations? We use more than six decades of death rates from US hurricanes to show that feminine-named hurricanes cause significantly more deaths than do masculine-named hurricanes. Laboratory experiments indicate that this is because hurricane names lead to gender-based expectations about severity and this, in turn, guides respondents’ preparedness to take protective action. This finding indicates an unfortunate and unintended consequence of the gendered naming of hurricanes, with important implications for policymakers, media practitioners, and the general public concerning hurricane communication and preparedness.
Reply To Maley: Yes, Appropriate Modeling Of Fatality Counts Confirms Female Hurricanes Are Deadlier, Madhu Viswanathan
Reply To Maley: Yes, Appropriate Modeling Of Fatality Counts Confirms Female Hurricanes Are Deadlier, Madhu Viswanathan
Marketing & Business Law Faculty Works
No abstract provided.
Reply To Bakkensen And Larson: Population May Matter But Does Not Alter Conclusions, Madhu Viswanathan
Reply To Bakkensen And Larson: Population May Matter But Does Not Alter Conclusions, Madhu Viswanathan
Marketing & Business Law Faculty Works
No abstract provided.
The Role Of Method: Some Parting Thoughts From A Departing Editor, David Stewart
The Role Of Method: Some Parting Thoughts From A Departing Editor, David Stewart
Marketing & Business Law Faculty Works
No abstract provided.
A Mixed-Method Approach For Developing Market Segmentation Typologies In The Sports Industry, Andrew J. Rohm
A Mixed-Method Approach For Developing Market Segmentation Typologies In The Sports Industry, Andrew J. Rohm
Marketing & Business Law Faculty Works
This study presents a mixed-method approach for segmenting a sports product-market using participation motivation data. Qualitative data are used to segment a national sports product-market—running footwear—using qualitative analysis software as well as multivariate statistical approaches. This study describes a systematic approach to developing a consumer segmentation typology using both demographic variables as well as self-expressed motivations for sport and fitness participation. The mixed-method approach reported here employs qualitative data to help validate subsequent quantitative cluster analysis, and draws upon cluster profiles to establish the structure for market segmentation. The findings from this study offer implications for marketing research and marketing …