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The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Dec 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Sandra Jones

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …


Toward A Synthesis Of Conservation And Animal Welfare Science, David Fraser May 2010

Toward A Synthesis Of Conservation And Animal Welfare Science, David Fraser

Conservation Biology and Animal Welfare Collection

Conservation biology and animal welfare science are multidisciplinary fields of research that address social concerns about animals. Conservation biology focuses on wild animals, works at the level of populations, ecological systems and genetic types, and deals with threats to biodiversity and ecological integrity. Animal welfare science typically focuses on captive (often domestic) animals, works at the level of individuals and groups, and deals with threats to the animals’ health and quality of life. However, there are many areas of existing or potential overlap: (i) many real-life problems, such as environmental contamination, urban development and transportation, create problems for animals that …


Participatory Rural Appraisal, Ganesh Chandra Apr 2010

Participatory Rural Appraisal, Ganesh Chandra

Ganesh Chandra

Participation, empowerment and inclusion have become the new development buzzword. There has been a range of interpretations of the meaning of participation in development. Participatory development starts from the premise that it is important to identify and build upon strengths already present in communities. Perhaps the most widespread appearance of participation in mainstream development has been seen in the form of participatory methodologies of research, intended to gather a wide range of information from local people at their livelihoods, needs, and strengths, at the same time as 'empowering' them through a process of collaborative analysis and learning. PRA is a …


A Proposed Plan For Managing Eastern Nebraska's Saline Wetlands, Vandhana Rabadinanth Apr 2010

A Proposed Plan For Managing Eastern Nebraska's Saline Wetlands, Vandhana Rabadinanth

Department of Environmental Studies: Undergraduate Student Theses

Abstract Eastern Nebraska’s saline wetlands play a major role in Nebraska’s environmental place in the world. Besides the role of scientific changes being important, education also is essential in the conservation of these wetlands. Through the observation of Salt Creek tiger beetle (Cicindela nevadica lincolniana) and soil electroconductivity, I propose that we need to reform Nebraska’s education system to help schools play a bigger part in environmental issues such as this one. There is a drastic trend in the correlations between Salt Creek tiger beetle populations and wetland degradation. Since many Lincoln residents have a limited knowledge of what is …


The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid Jan 2010

The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid

Faculty of Health and Behavioural Sciences - Papers (Archive)

Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …


Bullet Fragmentation And Lead Deposition In White-Tailed Deer And Domestic Sheep, Marrett D. Grund, Louis Cornicelli, Leah T. Carlson, Erika A. Butler Jan 2010

Bullet Fragmentation And Lead Deposition In White-Tailed Deer And Domestic Sheep, Marrett D. Grund, Louis Cornicelli, Leah T. Carlson, Erika A. Butler

Human–Wildlife Interactions

In February 2008, a private physician in North Dakota radiographed hunterharvested venison and found that 60 of 100 packages contained metal fragments. This discovery had implications for public-funded venison donation programs, and it prompted several Midwest states to examine their programs. Approximately 500,000 deer hunters harvest >200,000 deer annually in Minnesota, and the state has a donation program similar to North Dakota’s program. Therefore, we analyzed fragmentation patterns and lead deposition in carcasses of 8 white-tailed deer (Odocoileus virginianus) and 72 domestic sheep (Ovis aries). We fired 5 different bullet types from centerfire rifles, and we …