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Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson Dec 2015

Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson

Journalism

Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.

This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices …


Investigating The Impact Of Reflexive Practices On College Students In A Science Laboratory Course, Chandrani Mishra Dec 2015

Investigating The Impact Of Reflexive Practices On College Students In A Science Laboratory Course, Chandrani Mishra

Dissertations

Emphasis on professional practices to develop students’ professionalism is currently a major focus of higher education. Studies have shown the benefits of reflexive practices in classroom to facilitate the development of students’ professional attitude or identity in some fields. Reflexive practices involve students in self-reflection where he/she reflects on his/her own actions. Little investigation about the benefits of reflexive practices in the development of students’ scientific identity in a science class led to my investigation. Development of a scientific identity of students and their overall interest and motivation in science is deemed essential for retaining students in STEM fields.

My …