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Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby
Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby
Showcase of Graduate Student Scholarship and Creative Activities
James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of …
The Engaged Graduate Experience: The First Year Of The Mala Program, Liana Colleen Bayne, Caroline Clare Hamby
The Engaged Graduate Experience: The First Year Of The Mala Program, Liana Colleen Bayne, Caroline Clare Hamby
Showcase of Graduate Student Scholarship and Creative Activities
This poster will illustrate the interdisciplinary, engaged learning and creative activities that have taken place during the first year of the new MALA (Madison Academic Library Associates) graduate assistantship program. Liana Bayne and Caroline Hamby are JMU Libraries’ first dedicated graduate assistants, and have spent the 2015-16 school year piloting the program. The two-year program’s curriculum includes library school-inspired learning modules alongside hands-on, project-based activities monitored and mentored by varying divisions of LET (Libraries & Educational Technologies) staff. Bayne and Hamby look forward to completing large-scale capstone project work in the second year of this program. Bayne and Hamby work …