Digital Commons Network^™

Regulating Social Media Use In The Workplace, Yemisi Dina

Yemisi Dina

The advent of social networking sites (SNS) has become a reality of the digital age. These sites are highly interactive, creative and addictive for individuals to exchange personal, professional and social ideas but its use has also been the subject of litigation in the courts lately just like any man made invention. People using these sites have sparked a number of legal challenges that have dramatically changed the world. This raises a number of questions as to whether there are clear guidelines on the use of these tools by employers and employees.

This paper is a case commentary of one …

Maximizing Your Faculty's Scholarly Impact: Techniques To Increase Findability, Caroline L. Osborne, Carol A. Watson, Thomas J. Striepe

Caroline L. Osborne

Accessing Web Archives: Integrating An Archive-It Collection Into Ebsco Discovery Service, Christina A. Beis, Kayla Harris, Stephanie Shreffler

Kayla Harris

Effective collaboration between archives and technical services can increase the discoverability of special collection materials. Archivists at the University of Dayton Libraries began using Archive-It to capture websites relevant to their collecting policies in 2015. However, the collections were only made available to users from the University of Dayton page on the Archive-It website. Content was isolated in a separate platform and was not promoted to users. Working together, the team of archivists and technical services librarians incorporated the web archive collections into the Libraries’ EBSCO Discovery Service (EDS) discovery layer. A local data dictionary was created based on OCLC’s …

Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain

Denise O'Shea

As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!

Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson

Jamie Hazlitt

What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?

This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …

The Visibility Of Authority Records, Researcher Identifiers, Academic Social Networking Profiles, And Related Faculty Publications In Search Engine Results, Rebecca B. French, Jody Condit Fagan

Rebecca B. French

Information about faculty and their publications can be found in library databases such as the Library of Congress Name Authority File, VIAF, WorldCat, and institutional repositories; in identifier registries like ORCID and ISNI; and on academic social networking sites like Academia, Google Scholar, and ResearchGate, but the way search engines use such identifiers and profiles is unclear. Therefore, researchers at a large comprehensive university conducted several rounds of web searching before and after the creation and modification of faculty authority records. The sample consisted of 24 faculty and the 35 publications associated with their authorities. The researchers searched for the …

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

Finals Week Unplugged: Fostering Student Success With Snacks, Dogs, And Naps, Maria Atilano

Maria Atilano

Finals Week is an extremely stressful time for college students. While a busy library may seem like the last place for some much needed relaxation, the University of North Florida’s Thomas G. Carpenter Library is working hard to help their students cope. During finals, we plan stress - relieving events and activities to foster academic success and mental well being. Popular events include PAWS Your Stress featuring friendly service dogs, free Late - night Coffee and Snacks, and pop - up Random Acts of Snacks. The library also offers a coloring station to incite creativity, and a sleep zone to …

How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano

Maria Atilano

When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Wendy Abbott

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano

Maria Atilano

The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.

A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry

Candace K. Vance

This case study shows how the reference librarians at Murray State University use Pinterest as an added component in reference services. Statistics were collected in an attempt to monitor the number of items shared with the number of people who actively follow each board. This study will help interested reference librarians gain an understanding of how this social media site can be used to promote online resources, both those owned by the institution and those available freely on the internet. It will also serve as an example of how reference librarians can build a reference library within the confines of …

A Mightier Pin: Creating A Credible Reference Library On Pinterest At Murray State University, Rebecca Richardson, Candace Vance, Elizabeth Price, Jeffrey Henry

Jeffrey Henry

This case study shows how the reference librarians at Murray State University use Pinterest as an added component in reference services. Statistics were collected in an attempt to monitor the number of items shared with the number of people who actively follow each board. This study will help interested reference librarians gain an understanding of how this social media site can be used to promote online resources, both those owned by the institution and those available freely on the internet. It will also serve as an example of how reference librarians can build a reference library within the confines of …

Networked Co-Curation In Virtual Museums: Digital Humanities, History, And Social Media In The Toledo’S Attic Project, Arjun Sabharwal

Arjun Sabharwal

Networked co-curation is an innovative outreach practice in archives and museums using social media with other Web 2.0 technologies in order to curate digital heritage collections. It relies on crowd-sourced curation, which results in richer discourse through globally dispersed public participation and intersubjective perspectives. The theoretical framework for networked co-curation consists of three dimensions: digital history, digital humanities, and social network theory. Historical representation, intertextuality, and remediation play a vital role in networked co-curation, forming a bridge between digital content and a transforming virtual audience. Networked co-curation present three significant concerns for archives, libraries, and museums: provenance verification, knowledge representation, …

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Mark Robison

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Ruth S. Connell

Beyond The University: Preserving The Personal @Gvsu, Matt Schultz, Annie Benefiel

Matt Schultz

Stop, Collaborate And Listen, Lisandra R. Carmichael, Maria Atilano, Cat Silvers

Maria Atilano

Libraries are under pressure to demonstrate their value within their educational institutions and in their communities. The University of North Florida is in the process of a rebranding project to update its image and to address concerns including student success, retention, and time to degree. The presenters will propose skills to strengthen library relevance that are applicable to all libraries by using three simple steps: STOP - Evaluate where you are. Assess your current practices and determine areas for improvement. COLLABORATE - Identify opportunities for partnerships with organizations or groups whose goals align with yours. LISTEN - Garner feedback from …

Tweet With Them, Not At Them: Social Media Listening As A Form Of Student Engagement, Maria Atilano

Maria Atilano

Commercial Content Moderation: Digital Laborers' Dirty Work, Sarah T. Roberts

Sarah T. Roberts

In this chapter from the forthcoming Intersectional Internet: Race, Sex, Class and Culture Online (Noble and Tynes, Eds., 2016), I introduce both the concept of commercial content moderation (CCM) work and workers, as well as the ways in which this unseen work affects how users experience the Internet of social media and user-generated content (UGC). I tie it to issues of race and gender by describing specific cases of viral videos that transgressed norms and by providing examples from my interviews with CCM workers. The interventions of CCM workers on behalf of the platforms for which they labor directly contradict …

'Friending' The Library: Social Media Interns Get The Message Out, Pamela Contakos

Pamela Contakos

At MCLA we have sponsored undergraduate student interns who assist with marketing and outreach for the library. Our interns are responsible for the library’s Tumblr, posting weekly about databases, items from the archives, and apps of interest, the library’s Instagram account, and the library’s Facebook account. In addition, they have created videos and hosted social media contests. We will share some of the projects our interns have worked in and talk about best practices in having student run social media.

Leveraging Academic Networks For Promotion And Tenure, Anne E. Rauh, Linda M. Galloway

Anne Rauh

Preparing for promotion and tenure (or tenure equivalent status) is a stressful time in any librarians’ career. Leveraging the power of academic and professional online networks can enhance and showcase an information professional’s scholarly output. From blog posts to peer-reviewed journal articles, knowing how to best promote your work will make the process easier. The presentation will include an overview of best practices for academic networking and provide participants with recommendations to build a solid online network. The presentation will begin with an overview of the topic, include descriptions of recommended tools and techniques, describe two short case studies and …

Social Media- Wikipedia, Twitter,Blogs, Lists And Lis News-2000-2015, Kathleen De La Peña Mccook

Kathleen de la Peña McCook

Human rights, social justice, library engagement using discussion lists, blogs, twitter. Wikipedia as a librarian's work.

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Peta Hopkins

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

Geo, Audio, Video, Photo: How Digital Convergence In Mobile Devices Facilitates Participatory Culture In Libraries, Peta J. Hopkins, Joanna Hare, Jessie Donaghey, Wendy Abbott

Jessie Donaghey

Libraries are often hailed as the cultural and learning hub of their communities. To deepen community engagement and social inclusion, libraries are adopting new technologies to facilitate a participatory and learning culture. With market saturation of smartphones and tablets and their associated apps, new affordances for content creation, curation and sharing show great potential to enhance participatory culture. The typical smartphone or tablet now incorporates digital technologies such as geo-location, audio, video, photo and web technologies. Bringing these technologies into a single device has enabled the development of apps such as Instagram, HistoryPin and SoundCloud. It has also changed the …

The Perfect Storm: The Convergence Of Social, Mobile And Photo Technologies In Libraries, Wendy Abbott, Jessie Donaghey, Joanna Hare, Peta J. Hopkins

Jessie Donaghey

The intersection of mobile and photographic technologies with social networks has produced platforms such as Instagram. The way libraries are using these platforms has not been investigated in depth. This research aims to discover trends in the use of Instagram by libraries, reporting on selected libraries’ experiences and intentions behind capturing and sharing images on Instagram. Recommendations will be made on how librarians can transform relationships and engagement with their communities through mobile photo sharing, taking advantage of ‘the perfect storm’ of technological convergence.

Bond University In Your Face(Book), Jessie Donaghey

Jessie Donaghey

Which social networking sites are students using?

From Hearts And Roses To Gore And Ghouls: Student Engagement At Li Ka Shing Library, Priyanka Sharma, Joseph Kennedy

Joseph P. Kennedy

The Li Ka Shing Library at Singapore Management University, SMU, employs various techniques for student engagement. SMU students are required to attend a compulsory orientation session at the library. A large number of SMU freshmen then attend an intensive library training session as a part of their Academic Writing course. Students also get to know us within the classroom environment – where librarians go to conduct ‘in class’ library training sessions focused on the very specific information and research needs of individual courses. This interaction – even though it is formal and regulated – sets the tone for the more …

Moody Blues: The Social Web, Tagging, And Nontextual Discovery Tools For Music, Susannah Cleveland, Gwen Evans

Susannah Cleveland

A common thread in discussions about the Next Generation Catalog is that it should incorporate features beyond the mere textual, one-way presentation of data. At the same time, traditional textual description of music materials often prohibits effective use of the catalog by specialists and nonspecialists alike. Librarians at Bowling Green State University have developed the HueTunes project to explore already established connections between music, color, and emotion, and incorporate those connections into a nontextual discovery tool that could enhance interdisciplinary as well as specialist use of the catalog.

Social Media And Citation Metrics, Linda M. Galloway, Anne E. Rauh

Anne Rauh

No abstract provided.