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How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano
How To Post So Others Will Listen: Engaging Your Audience Through Social Media, April Hines, Maria Atilano
Maria Atilano
When it comes to social media, libraries are certainly posting, but is anyone listening? How can libraries create engaging content, attract and sustain followers, and create a sense of community among their user groups? In this session, two librarians from different institutions will share how they were able to successfully engage their patrons through multiple social media platforms, resulting in thousands of interactions with a variety of audiences. Attendees will learn to find their social media “voice,” to craft the right message, and to develop a brand that highlights library staff as valuable resources. By utilizing strategic planning, advocacy techniques, …
Game On: Teaching Research Methods To College Students Using Kahoot!, Maria Atilano
Game On: Teaching Research Methods To College Students Using Kahoot!, Maria Atilano
Maria Atilano
This poster will demonstrate how to use Kahoot!, a free game-based learning platform, to make research methods an interactive teaching experience. Instead of lecture-based, mid-semester recap covering topics such as source evaluation, keyword refinement, and database searching, Kahoot! helps transform a class from boring to exciting. Attendees will learn how to design their Kahoot! as well as create buy-in with students.
Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano
Taking Care Of Business: Why Libraries Should Incorporate Listening Into Their Social Media Goals, Maria Atilano
Maria Atilano
The purpose of this article is to summarize the importance of practicing social listening and online engagement on behalf of one’s library. While the literature shows that libraries, both public and academic, often strategize their social media goals to include listening, a concerted effort should be made by all libraries with an online presence to take an active role in engagement. By including social listening in one’s social media plan, goals and objectives, a library can anticipate a higher rate of engagement and meaningful interactions with their patrons.
Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold
Improving Customer Relations With Social Listening: A Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano, Christa L. Arnold
Maria Atilano
Strategic social media plays a crucial role in contemporary customer relationship management (CRM); however, the best practices for social CRM are still being discovered and established. The ever-changing nature of social media challenges the ability to establish benchmarks; nonetheless, this article captures and shares actions, insights, and experiences of using social media for CRM. This case study examines how an academic library at a mid-size American university located in northeast Florida uses social media to engage in social listening and to enhance CRM. In particular, the social listening practices of this library are highlighted in relation to how they influence …