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Re-Thinking Survey Promotion: It's Not Just About The Numbers, Kristen S. Shuyler, Jonathan Reed, David Vess
Re-Thinking Survey Promotion: It's Not Just About The Numbers, Kristen S. Shuyler, Jonathan Reed, David Vess
Kristen S. Shuyler
Promoting a survey - it's all about getting people to click on it, right? Not always. This session will describe the promotion campaign we designed for the James Madison University Libraries' 2015 LibQUAL+ survey. Ultimately, this campaign was not just about the survey - it was about how we want our campus to feel about the Libraries.
Libraries commonly engage their user communities by gathering users' feedback. Analyzing and acting on user feedback can lead to the responsive design and (re)development of library services, spaces, and programs. Our campaign placed that value of "responsiveness" front and center, with two taglines: …