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Patrons And The Pandemic: How We Are Serving, Connecting, And Communicating With Library Patrons During The Covid-19 Pandemic, Lauren Puzier
Patrons And The Pandemic: How We Are Serving, Connecting, And Communicating With Library Patrons During The Covid-19 Pandemic, Lauren Puzier
University Libraries Faculty Scholarship
The COVID-19 pandemic has forced many libraries in the United States to focus on providing remote services and reimagine in-person services. At the same time, many library users are not or cannot visit physical buildings and may not be easy to reach. Libraries are communicating new service methods, protocols for health and safety, new and changing hours, policies, and more. This article discusses how libraries are communicating with patrons during the COVID-19 pandemic.
A Bitmoji Marketing Campaign To Connect Students With Subject Librarians, Lauren Puzier, Tyler Norton
A Bitmoji Marketing Campaign To Connect Students With Subject Librarians, Lauren Puzier, Tyler Norton
University Libraries Faculty Scholarship
The University at Albany Libraries launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of …
Social Media And Libraries, Lauren Puzier
Social Media And Libraries, Lauren Puzier
University Libraries Faculty Scholarship
This article discusses how libraries are using social media platforms (Twitter, Instagram, Facebook, YouTube, etc.) as well as content creation, user engagement levels, and tips and tricks.