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Standardizing Web Analytics, Robert L. Nunez Ii
Standardizing Web Analytics, Robert L. Nunez Ii
Robert L Nunez II
Using a combination of Google tools, the Marquette Libraries has been able to standardize their web analytics across multiple web platforms. Making it easier to interpret, analyze, and visualize the information provided within Google Universal Analytics. This presentation will take a quick look at Google Tag manager, how it can be used by non-developers, and how we have used the initial sets of data to make changes to the website.