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The Globalization Of Journalism Online: A Transatlantic Study Of News Websites And Their International Readers, Neil J. Thurman
The Globalization Of Journalism Online: A Transatlantic Study Of News Websites And Their International Readers, Neil J. Thurman
Neil Thurman
Some British news websites are attracting larger audiences than their American competitors in US regional and national markets. At the British news websites studied, Americans made up an average of 36 per cent of the total audience with up to another 39 per cent of readers from countries other than the USA. Visibility on portals like the Drudge Report and on indexes such as Google News brings considerable international traffic but is partly dependent on particular genres of story and fast publication times. Few news websites are willing to disclose breakdowns of their large numbers of international readers fearing a …
Paid Content Strategies For News Websites: An Empirical Study Of British Newspapers' Online Business Models, Neil J. Thurman, Jack Herbert
Paid Content Strategies For News Websites: An Empirical Study Of British Newspapers' Online Business Models, Neil J. Thurman, Jack Herbert
Neil Thurman
Qualitative interviews with editors and executives at UK national and regional newspapers revealed experimentation with online business models. All of the selected web publications offered their most popular news content for free in an attempt to maximize traffic. Although advertising was the principal source of revenue, each charged for some content—usually that which was unique to the newspaper brand. Online content charging generated extra revenue, but there was evidence it was also being implemented in an attempt to protect print circulations. The study revealed widespread optimism about future revenue streams including the provision of content to mobile devices, and the …