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Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain
Marketing And Outreach Program Showcase, Gary Marks, Hilary Westgate, Denise I. O'Shea, Kim Reamer, Tara Maharjan, Allison Piazza, Kate Hossain
Denise O'Shea
As marketing and outreach increasingly become core values for librarians, we are always looking for fresh ideas on how to best reach our users. Come and hear from a varied panel of academic librarians about ways to market your resources, services, and events/programs. Each panelist will be discussing a specific marketing or outreach program that their library has initiated recently. We hope to showcase the great work that NJ academic libraries are doing and inspire you to try something new at your library!
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
Screaming Into The Ether: Assessing E-Resources Outreach Through Digital Touchpoints, Jamie G. Hazlitt, John Jackson
Jamie Hazlitt
What is the impact of social media, targeted email, and other intentional promotional efforts on e-resource usage? Is there a correlation between e-resources marketing and the use of those resources? What data can we gather, what can we learn, and how can this be used to improve our communications with faculty and outreach via social media and digital spaces?
This presentation will explore the findings from the first year of a multi-year study on marketing e-resources at Loyola Marymount University in Los Angeles. Librarians at the William H. Hannon Library examined the usage of specific e-resources over the course of …
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, Jamie Hazlitt, John M. Jackson
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, Jamie Hazlitt, John M. Jackson
Jamie Hazlitt
Creative, interdisciplinary partnership and collaboration with university faculty is an essential function of every academic library, whether for course design and integration of information literacy in the curriculum, strategically building the library collections, or designing programming for the community. Over the past six years at the William H. Hannon Library at Loyola Marymount University (LMU), a program created to highlight and promote faculty publications and creative works has evolved into a keystone of our annual programming lineup. The series, called Faculty Pub Night, provides LMU faculty with the opportunity to share their work with students, university staff, other faculty …
Promoting Civic Engagement Through Academic Library Outreach Programs, Kristen S. Shuyler, Liz Chenevey, Ryan Winfree
Promoting Civic Engagement Through Academic Library Outreach Programs, Kristen S. Shuyler, Liz Chenevey, Ryan Winfree
Kristen S. Shuyler
How are Virginia's academic libraries promoting civic engagement? This poster presents results of a statewide civic engagement survey and shares one academic library's civic engagement outreach activities. Civic literacy competencies, such as the ability to contact representatives, are related to information literacy skills, and libraries should continue to promote them.
Organic Outreach For Academic Libraries: Collaborating With Student Affairs Units To Reach College Students, Kristen S. Shuyler
Organic Outreach For Academic Libraries: Collaborating With Student Affairs Units To Reach College Students, Kristen S. Shuyler
Kristen S. Shuyler
The college campus is a complex ecosystem of services and resources. Academic library outreach efforts offered in partnership with Student Affairs units can support the whole student as they navigate this ecosystem. This presentation offers one librarian's experience collaborating with Student Affairs units such as health, counseling, and recreation centers. A mental model for this work that draws on the metaphor of organic gardening helps frame the remarks and reflections.
Information Literacy Outreach In A Fake News World, Debbie Morrow
Information Literacy Outreach In A Fake News World, Debbie Morrow
Debbie Morrow
Information Literacy Outreach In A Fake News World, Debbie Morrow
Information Literacy Outreach In A Fake News World, Debbie Morrow
Debbie Morrow
Racial Tension On Display: Engaging With Black Lives Matter And Negotiating Public Push-Back, Michael Mungin, Yasmeen Shorish
Racial Tension On Display: Engaging With Black Lives Matter And Negotiating Public Push-Back, Michael Mungin, Yasmeen Shorish
Yasmeen Shorish
This poster details the production of a book display on Black Lives Matter and the resulting vandalism that occurred. The Libraries used this event as an educational opportunity, while recognizing the harm that it could bring to communities that identify with the Black Lives Matter movement. The poster also addresses areas of improvement for the Libraries and the importance of outreach activities for our communities.
Implementing Augmented Reality In Academic Libraries, Sandy Avila
Implementing Augmented Reality In Academic Libraries, Sandy Avila
Sandy Avila
Muchos Mentores En Iowa: The Pedagogy Of Student To Student Mentoring In Information Literacy, Julia Bauder, Beth Bohstedt, Phillip Jones
Muchos Mentores En Iowa: The Pedagogy Of Student To Student Mentoring In Information Literacy, Julia Bauder, Beth Bohstedt, Phillip Jones
Phillip Jones
At Grinnell College we believe that students can be the best teachers and that lasting learning also happens outside of the classroom. The Grinnell College Libraries' peer mentoring program is rooted in these beliefs. Our program has two components: advanced research help provided by reference assistants (RAs) at the reference desk; and basic information service provided by all students working at our public service desks. Throughout this presentation, attendees will be challenged to consider if peer information service is appropriate for their libraries and to articulate initial steps to explore and implement such a service.
Tracking For Outreach: Using Data For Cross-Unit Purposes, Heidi Gauder, Hector Escobar
Tracking For Outreach: Using Data For Cross-Unit Purposes, Heidi Gauder, Hector Escobar
Hector Escobar
Purpose: Since creating an information commons a couple years ago, this library’s research team has been coordinating data gathering methods with the writing center. With both units using standard check-in procedures at a shared desk and hosting in-depth consultations in a shared space, it made sense to share technologies. Since Spring 2015, we have logged students for research consultations with software that is commonly used by writing centers, tutoring and other academic support units. We are not only able to count the number of consultations, but we are also able to record cross-referrals with the writing center, calculate average consultation …
Tracking For Outreach: Using Data For Cross-Unit Purposes, Heidi Gauder, Hector Escobar
Tracking For Outreach: Using Data For Cross-Unit Purposes, Heidi Gauder, Hector Escobar
Heidi Gauder
Purpose: Since creating an information commons a couple years ago, this library’s research team has been coordinating data gathering methods with the writing center. With both units using standard check-in procedures at a shared desk and hosting in-depth consultations in a shared space, it made sense to share technologies. Since Spring 2015, we have logged students for research consultations with software that is commonly used by writing centers, tutoring and other academic support units. We are not only able to count the number of consultations, but we are also able to record cross-referrals with the writing center, calculate average consultation …
How To Use Existing Residential Networks To Promote The Value Of The Library, Benjamin Andrus, Anne Larrivee
How To Use Existing Residential Networks To Promote The Value Of The Library, Benjamin Andrus, Anne Larrivee
Anne Larrivee
This poster focuses on the value of working with residential life when planning library instruction programs within the residence halls.
"Why Are We Still Talking About Diversity?" Combatting Misconceptions In An Academic Library, Michael Mungin, Yasmeen Shorish
"Why Are We Still Talking About Diversity?" Combatting Misconceptions In An Academic Library, Michael Mungin, Yasmeen Shorish
Yasmeen Shorish
This poster will present the assessment and intervention activities of individuals at a mid-sized academic library with respect to diversity personnel initiatives. Each year, library employees complete a survey designed to gauge satisfaction and areas for improvement. Qualitative data suggest that library staff are confused about definitions of diversity and/or lack requisite buy-in and interest in initiatives that address diversity concerns. The activities and outcomes of an intervention to address these issues will be discussed.
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, John M. Jackson, Jamie Hazlitt
Faculty Pub Night At The William H. Hannon Library: Highlighting Faculty Works Through Creative Programming, John M. Jackson, Jamie Hazlitt
John M. Jackson
No abstract provided.
Ethnography In Action: Active Learning In Academic Library Outreach To Middle School Students, Samantha Godbey, Nancy Fawley, Xan Goodman, Susan Wainscott
Ethnography In Action: Active Learning In Academic Library Outreach To Middle School Students, Samantha Godbey, Nancy Fawley, Xan Goodman, Susan Wainscott
Nancy Fawley
This article describes an outreach activity developed and coordinated by academic librarians as part of a state program for low-income middle school students. Rather than offering a traditional library tour, the library organizers wanted to provide the middle school students with a meaningful experience that would encourage active participation, critical thinking, and alleviate library anxiety. As a spin on the traditional tour, students applied an ethnographic approach to learning about the library. The authors describe the development and implementation of the activity and provide recommendations for other librarians involved in outreach to K-12 students.
Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar
Bird’S Eye View: Using Twitter In #Clubroesch, Katy Kelly, Hector Escobar
Hector Escobar
For many libraries, social media is usually another platform to share information about library resources and events. For some, the term has become overused so much that the social aspect has fallen by the wayside. Facebook page updates or tweets are only part of what you can bring to and achieve from social media. In this article we discuss how students communicate with our academic library on Twitter, and how we used conversations to improve library spaces, technology, and services. We will explain the process of tracking and responding to student tweets, as well as the pros and cons of …
Data Information Literacy And Undergraduates: A Critical Competency, Yasmeen Shorish
Data Information Literacy And Undergraduates: A Critical Competency, Yasmeen Shorish
Yasmeen Shorish
As a primer on data information literacy (DIL), this column will cover the background of the field and why it is relevant to college and university libraries serving undergraduate populations. This article includes how data information literacy relates to information literacy, competencies associated with DIL, the relevance of DIL to undergraduates, DIL in library instruction, and the reasons for library engagement with DIL. Examining DIL within the larger framework of information literacy can help outreach and instruction librarians engage with a format that may be unfamiliar to them but whose underlying foundation is well-established.
From Adair To Woodford County And All Points In-Between, Jason Keinsley, Lauren Robinson
From Adair To Woodford County And All Points In-Between, Jason Keinsley, Lauren Robinson
Lauren E. Robinson
At the Agricultural Information Center (AIC) we are trying to provide relevant content for Cooperative Extension personnel located throughout the state of Kentucky. The College of Agriculture, Food, and Environment is the University of Kentucky's largest college and has employees located in all of the 120 Kentucky counties. Therefore, we are working to create and maintain relevant outreach services for a geographically and culturally diverse user group. Throughout this process, we have realized that creating online tutorials and virtual training sessions is not enough to support outreach services—we must stay visible. To stay visible, we have visited regional meetings and …
Small School, Big Reach: #11;Open Access Outreach On A Liberal Arts College Campus, Janelle L. Wertzberger
Small School, Big Reach: #11;Open Access Outreach On A Liberal Arts College Campus, Janelle L. Wertzberger
Janelle Wertzberger
The liberal arts college environment provides opportunities for campus-wide engagement of open access issues that may differ from those at larger institutions. Because we support fewer campus authors, we are able to provide a high level of service. Librarians’ close connections with faculty and students allow us to move beyond articles and theses and solicit a wide range of scholarly and creative works to share in our repository. In addition, we’ve fostered conversations about open access, open textbooks, altmetrics, and copyright among faculty, staff, and students. This poster will present a snapshot of a variety of outreach and education strategies …
Filling In The Gaps: Using Outreach Efforts To Acquire Documentation On The Black Campus Movement, 1965-1972, Lae'l Hughes-Watkins
Filling In The Gaps: Using Outreach Efforts To Acquire Documentation On The Black Campus Movement, 1965-1972, Lae'l Hughes-Watkins
Lae'l Hughes-Watkins
Identifying And Adding Institutional Repository Content From And For Your Institution's Affinity Groups, Jonathan Bull
Identifying And Adding Institutional Repository Content From And For Your Institution's Affinity Groups, Jonathan Bull
Jonathan Bull
No abstract provided.
Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba
Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba
Gwyneth H. Crowley
Imagination At Work: Reaching New Users With Innovative Instruction And Outreach, Erin Passehl-Stoddart
Imagination At Work: Reaching New Users With Innovative Instruction And Outreach, Erin Passehl-Stoddart
Erin Passehl Stoddart
In a college or university setting, archivists are often charged with developing innovative ways to inspire campus users to think expansively and creatively about primary sources. Individual presentations will address developing a fictional collection that can be mobilized and expanded to fulfill learning objectives across multiple disciplines; adapting an interactive game from NYPL to promote and generate interest in archives during New Student Week; and collaborating with faculty and French majors on a grant-funded project to build and promote collections. Other presentations will extend the conversation to assessment and will consider integrating primary source literacy in first-year library instruction classes …
Inside Outreach: A Challenge For Health Sciences Librarians, Jane Fama, Donna Berryman, Nancy E. Harger, Paul Julian, Nancy L. Peterson, Margaret Spinner, Jennifer Varney
Inside Outreach: A Challenge For Health Sciences Librarians, Jane Fama, Donna Berryman, Nancy E. Harger, Paul Julian, Nancy L. Peterson, Margaret Spinner, Jennifer Varney
Nancy E. Harger
Like medical and health sciences libraries throughout the country, the Lamar Soutter Library (LSL) at the University of Massachusetts Medical School is dealing with ever-increasing outreach needs in times of diminishing funding. With the goal of reshaping the library's outreach program to better serve our patron groups, the Outreach Study Group was formed to investigate existing models of outreach. METHODS: The group initially examined the current literature and subsequently conducted a nationwide survey of medical and health sciences libraries to identify trends in outreach. This article details the methods used for the survey, including establishing criteria for selecting participants, determining …
Reaching Out To The Underserved: More Than Thirty Years Of Outreach Job Ads, Colleen T. Boff, Carol Singer, Beverly Stearns
Reaching Out To The Underserved: More Than Thirty Years Of Outreach Job Ads, Colleen T. Boff, Carol Singer, Beverly Stearns
Carol A Singer
Content of outreach position announcements posted in College and Research Libraries News from 1970 through 2004 were examined. Ads fell within three broad groups: distance education, multicultural services, and specialized. Overall, outreach positions have been on the rise with the exception of multicultural services librarian positions which have not increased at a stable rate.
Jump-Starting The Conversation About Altmetrics At Umass Medical School, Lisa A. Palmer
Jump-Starting The Conversation About Altmetrics At Umass Medical School, Lisa A. Palmer
Lisa A. Palmer
An outline of altmetrics activities by librarians at UMass Medical School's Lamar Soutter Library, which include: utilizing altmetrics in the the medical school's institutional repository, eScholarship@UMMS, for a journal published by the library; and, education and outreach efforts.
Reaching Out To The Underserved: More Than Thirty Years Of Outreach Job Ads, Colleen T. Boff, Carol Singer, Beverly Stearns
Reaching Out To The Underserved: More Than Thirty Years Of Outreach Job Ads, Colleen T. Boff, Carol Singer, Beverly Stearns
Colleen T. Boff, Ed.D.
Content of outreach position announcements posted in College and Research Libraries News from 1970 through 2004 were examined. Ads fell within three broad groups: distance education, multicultural services, and specialized. Overall, outreach positions have been on the rise with the exception of multicultural services librarian positions which have not increased at a stable rate.
Promotional Video 2013, Rebel Cummings-Sauls, Peter Lee Johnson (Violinist)
Promotional Video 2013, Rebel Cummings-Sauls, Peter Lee Johnson (Violinist)
Rebel Cummings-Sauls
Promotional video (~3mins) for the University of South Florida's institutional repository, Scholar Commons. Overview of services provided through the bepress digital commons platform.
The Social Map: Leveraging Historypin For Community Outreach, Kevin C. Miller
The Social Map: Leveraging Historypin For Community Outreach, Kevin C. Miller
Kevin C. Miller
Kevin Miller, Librarian for Digital Curation and Publication, discusses the steps that Pepperdine University has taken to leverage the free social mapping site Historypin.com to expand awareness of its digital collections and reach out to members of the Malibu community. The presentation was part of a panel discussion (Session 11) featuring LA as Subject members.