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Demystifying Clickstream Data: A European And Us Perspective, Rebecca Wong, Daniel B. Garrie
Demystifying Clickstream Data: A European And Us Perspective, Rebecca Wong, Daniel B. Garrie
Dr Rebecca Wong
Clickstream data is an issue that cannot be ignored by non-EEA data controllers, data protection authorities, legislators and the judiciary. In this paper, the notion of clickstream data is discussed in the context of the European data protection framework and the US legal framework. This article considers the extent to which clickstream data is protected as “personal data” under the European Data Protection Directive 95/46/EC. The article discusses the impact of the Wiretap Act 18 U.S.C. § 2701 (2004) and related statutes. The paper calls for more discussion and guidelines by data protection authorities into the notion of clickstream data …