Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Rugby League As A Televised Product In The United States Of America, Mike Morris
Rugby League As A Televised Product In The United States Of America, Mike Morris
College of Journalism and Mass Communications: Professional Projects
Rugby league is a form of rugby that is more similar to American football than its more globally popular cousin rugby union. This similarity to the United States of America’s most popular sport, that country’s appetite for sport, and its previous acceptance of foreign sports products makes rugby league an attractive product for American media outlets to present and promote.
Rugby league’s history as a working-class sport in England and Australia will appeal to American consumers hungry for grit and authenticity from their favorite athletes and teams. Established coverage of English soccer has paved the way for rugby league media …