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English In Iranian Magazine Advertising, Robert J. Baumgardner, Kimberley Brown

Applied Linguistics Faculty Publications and Presentations

In the thirty-two years since the Islamic Revolution occurred in Iran, economic and cultural globalization have affected the role of English in multiple domains in the country. Within the domain of advertising, shifts have occurred throughout the history of the Islamic Republic of Iran. Persian scholars have attributed the source of these shifts to tension between local and global identities and to shifts in government advertising policy. This paper explores a data set of 335 advertisements taken from magazines from the period 2006–2008. We contrast borrowings and language display and explore language use in the six parts of the advertisements. …