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International and Area Studies

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Asian Management Insights

2020

China

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Starbucks In China: An Undisputed Leader?, Nirmalya Kumar, Sheetal Bhardwaj, Stephen Eryung Chu Jun 2020

Starbucks In China: An Undisputed Leader?, Nirmalya Kumar, Sheetal Bhardwaj, Stephen Eryung Chu

Asian Management Insights

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

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